Brand Tone

Warm and Sentimental, Witty and Playful, Helpful and Customer-Focused, Celebratory, Direct and Appreciative

Brand Values

• •Connection and Relationships
• •Personalization and Uniqueness
• •Joy and Celebration
• •Quality and Durability
• •Thoughtfulness
• •Creativity and Empathy

Best Practices

• •Develop a "Voice & Tone" Guide: Create an internal document that clearly defines NewEleven's brand voice (consistent personality – e.g., "The thoughtful & witty gift-giver") and various tones (situational adaptations – e.g., "celebratory & enthusiastic" for new product launches, "warm & empathetic" for customer service). Include examples of "do's and don'ts."
• •Always Center on Connection and Emotion: Whether the copy is witty or sentimental, ensure it always ties back to the core value of fostering connections and celebrating relationships. Highlight how the personalized gift will make the recipient *feel* and strengthen the bond between giver and receiver.
• •Incorporate "Witty Joy" Appropriately: While "witty gifts that spark joy" is a key brand descriptor, ensure humor is used thoughtfully and aligns with the specific product or occasion. Avoid humor that could be misconstrued or overshadow a genuinely sentimental gift, unless the product itself is humorous by design.
• •Highlight Personalization Benefits, Not Just Features: Instead of just saying "customizable," explain what that means for the customer: "Create a truly one-of-a-kind keepsake," "Add a touch that's uniquely theirs," "Make it personal, make it memorable."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visuals used in ads and social media. A playful product description should be paired with a fun, vibrant image, while a more sentimental message might accompany a softer, more heartfelt visual. Consistency across all elements reinforces the brand message.

Social Perception

Positive Customer Experiences, Seen as a Go-To for Personalized Gifts, Good Quality Products, Responsive (Implied), Associated with Specific Niches

Copy Examples

• •Instagram Post (Product: Personalized "Best Dad Ever" Tumbler): *Image: Dad smiling while holding the tumbler on a camping trip.* "Fuel Dad's adventures with a gift that speaks from the heart. ❤️ Our personalized 'Best Dad Ever' tumbler isn't just for his favorite brew; it's a daily reminder of how much he means to you. Engrave his name, a special date, or that inside joke that always makes him laugh. Create a moment that lasts. #NewEleven #PersonalizedGifts #FathersDay #BestDad #GiftTheJoy"
• •Facebook Ad (Product: Monogrammed Wine Glass Set for Anniversary): *Video: Elegant hands clinking two monogrammed wine glasses, soft celebratory music.* "Cheers to your story. ✨ Celebrate your anniversary with a touch of personalized elegance. Our beautifully engraved wine glasses are perfect for toasting to the years you've shared and the many more to come. Make this anniversary unforgettable. Shop NewEleven for gifts as unique as your love. #NewElevenGifts #AnniversaryGift #PersonalizedWineGlasses #CelebrateLove #UniqueKeepsakes"
• •TikTok Video Script (Product: Funny Quote Coffee Mug for Coworker): *Fast-paced visuals: Mug being unboxed, close-up of funny quote "My Brain Has Too Many Tabs Open," person laughing and sipping coffee at their desk.* "That coworker who's ALWAYS juggling a million things? 🙋‍♀️ Yeah, they need this. Our 'Too Many Tabs Open' mug is the perfect blend of witty and 'I get you.' Personalized, practical, and guaranteed to bring a smile (and maybe more caffeine). Tag your work bestie who deserves this! 😉 #NewElevenSip #FunnyMugs #WorkBestie #PersonalizedGifts #OfficeHumor #GiftIdeas"
• •Website Product Description (Product: "Grandma's Kitchen" Engraved Cutting Board): "More than just a cutting board, it's where family recipes and loving memories are made. Personalize 'Grandma's Kitchen' (or Nana's, or Gigi's!) with her name and a heartfelt message. Crafted from durable, beautiful wood, this board is ready for generations of chopping, dicing, and sharing. A truly thoughtful gift that honors the heart of the home. Because every family story deserves to be etched in quality. #NewElevenHome #PersonalizedCuttingBoard #GiftsForGrandma #KitchenKeepsake #MadeWithLove"
• •Email Subject Line for Mother's Day Promotion: "🌸 Mom Deserves the Best: Unique Personalized Gifts from NewEleven!" *Email Body Snippet:* "This Mother's Day, go beyond the ordinary. Show Mom just how much she's cherished with a personalized gift from NewEleven. From elegant tumblers engraved with her initials to heartfelt photo keychains, find a present that tells her unique story. Because a gift from the heart is a gift she'll treasure forever. Explore thoughtful ways to say 'I love you.'"