Brand Tone

Passionate & Enthusiastic, Community-Focused & Inclusive, Knowledgeable & Specialist, Friendly & Approachable

Brand Values

• •Passion for the Hobby
• •Community Building
• •Customer Focus & Service
• •Quality & Specialization
• •Experience

Best Practices

• •Embrace the "By Gamers, For Gamers" Voice: Always communicate with genuine passion and understanding of the tabletop hobby. Use language that resonates with the community (e.g., "roll for initiative," "battle-ready," "lore").
• •Foster Community in All Communications: Whether it's a product post or an event announcement, highlight the social and community aspect. Encourage interaction, sharing, and participation. Refer to "our community" or "fellow gamers."
• •Be an Enthusiastic Guide, Not Just a Seller: Share knowledge, offer tips (like in workshops), and express excitement about new releases or game developments. Position the brand as a helpful resource.
• •Maintain a Welcoming and Inclusive Tone: Ensure all copy makes everyone feel welcome, regardless of their experience level. Avoid overly gatekeeping language. Emphasize the fun and shared experience.
• •Keep it Personal and Authentic: Remind customers of the family-run nature and the owners' personal investment in the hobby. Use "we" and share your own experiences or excitement where appropriate. This builds trust and relatability.

Social Perception

Hub for Gamers, Supportive & Welcoming, Dedicated & Passionate Owners

Copy Examples

• •Headline (New Product): Forge Your Legends! The latest [Game System] reinforcements have arrived at Een Kleine Wereld. Claim your glory! Body: Step into our realm (in Papendrecht or online!) and discover the newest miniatures and rulebooks to dominate the battlefield. Our world is your playground.
• •Headline (Event Promotion): Your Adventure Awaits! Join our [Event Name] this Friday at Een Kleine Wereld. Body: Unroll your maps, rally your forces, and meet fellow champions! Whether you're a seasoned general or a curious newcomer, our community is ready to welcome you. Book your table now!
• •Headline (Community Focus): More Than a Store, It's a Community. This is Een Kleine Wereld. Body: Founded by gamers, for gamers. We're William and Caroline, and we built Een Kleine Wereld to be a haven for everyone passionate about tabletop adventures. Find rare finds, learn new skills, or just share your latest painted masterpiece with friends who get it. Come say hi!
• •Headline (Workshop/Painting): Bring Your Minis to Life! Masterclass Painting Workshop at Een Kleine Wereld. Body: Unlock your inner artist and learn the secrets to breathtaking miniatures. Our experts will guide you through techniques to make your armies shine. All skill levels welcome – let's create something epic together!
• •Headline (General Store Ad): Your Quest for Epic Tabletop Gear Ends Here. Een Kleine Wereld: Your Portal to Other Worlds. Body: From the heart of Papendrecht, we bring you a universe of wargames, miniatures, paints, and terrain. Can't find that elusive model? Ask us! We're passionate about helping you build your dream collection and a thriving hobby.