Brand Tone

Inspirational, Educational, and Trustworthy

Brand Values

• •Nature & Purity
• •Holistic Wellness
• •Scientific Efficacy
• •Community & Opportunity
• •Quality & Integrity

Best Practices

• •Educate Before You Sell: Frame every piece of copy as a chance to teach. Explain why cellular nutrition is important or what makes wild-harvested AFA unique. This builds authority and trust.
• •Use a "Nature-First" Vocabulary: Consistently integrate words like "pure," "wild," "harvested," "elemental," "source," and "pristine." This reinforces the brand's core value of natural purity.
• •Balance Aspiration with Science: Pair inspirational goals (e.g., "Live your most vibrant life") with a simple, scientific reason (e.g., "...by giving your cells the nutrition they need"). This appeals to both emotion and logic.
• •Speak to the "Body and Mind" Connection: Always address the holistic benefits. Whether talking about physical energy or mental focus, link the two to reinforce the brand's comprehensive approach to wellness.
• •Maintain a Confident and Calm Tone: Avoid hype, time-limited offers, and aggressive sales language (e.g., "Hurry, buy now!"). The tone should reflect the premium, trustworthy nature of the product as it doesn't need to shout to be heard.

Social Perception

Perceived by customers and distributors as a high-end, effective, and trustworthy natural wellness provider and business opportunity. However, the general public may view it with skepticism due to its MLM model, price point, and potential association with niche spiritual concepts, which could alienate a mainstream audience.

Copy Examples

• •Fuel Your Focus, Naturally. Silence the noise of a busy world. Our wild-harvested AFA microalgae provides essential nutrients to support mental clarity and brain health. Elevate your mind.
• •The Purest Nutrition on Earth. Sourced from the pristine mountain lakes of Oregon, our products offer nutrition in its most elemental form. Give your body the purity it deserves. Experience the wild difference.
• •More Than a Supplement. It's Cellular Wellness. Your health starts at the cellular level. Our unique formula nourishes your body from the inside out, promoting sustained energy and vitality. Invest in your foundation of health.
• •Join a Community of Wellness. Embrace a lifestyle of health and purpose. When you choose New Earth, you join a supportive community dedicated to living better and sharing the gift of natural wellness.
• •Unlock Your Natural Energy. Feeling tired is not your natural state. Reconnect with your innate vitality through the power of wild microalgae. No jitters, just pure, sustained energy from nature's best.