Brand Tone

Gentle, natural, and effective with a focus on handcrafted quality and purity.

Brand Values

• •Purity & Natural Ingredients
• •Handcrafted Quality & Care
• •Gentleness & Efficacy

Best Practices

• •Highlight the use of organic, wildcrafted, non-GMO, and non-toxic ingredients.
• •Emphasize the handcrafted nature and attention to detail in the products.
• •Focus on the gentle and effective nature of the skincare.
• •Incorporate sensory language to describe the pleasant scents and textures.
• •Promote the feeling of 'anshin' (peace of mind) through natural care.

Social Perception

Positive, emphasizing quality, natural formulations, pleasant user experience, and suitability for family use.

Copy Examples

• •Experience the 'anshin' of truly natural care with our Soothing Calendula Salve, crafted with organic ingredients for your peace of mind.
• •Our Lavender, Neroli, & Frankincense Body Oil transforms your daily routine into a luxurious experience.
• •Handmade with care, our hydrating oil-based blends offer gentle and effective skincare.
• •Discover the difference of organic, wildcrafted, and non-GMO ingredients in our 3-in-1 Face & Body oil.
• •Turn shaving into an experience with our Lavender & Geranium Shaving Cream, creating a luscious lather for your skin.