Brand Tone

Warm, Authentic, and Evocative

Brand Values

• •Family-centric
• •Handmade Quality & Craftsmanship
• •Customer Satisfaction
• •Creativity and Passion
• •Ethical Practices
• •Growth and Dream Building

Best Practices

• •Tell Your Story: Consistently weave in the family-run, handmade narrative. Share the passion behind the products. This builds connection and trust.
• •Use "We" and "I" (from Dawn's perspective): This reinforces the personal, small-business feel rather than a faceless corporation. Example: "We're so excited to share..." or "I personally select each fragrance..."
• •Focus on the Experience, Not Just the Product: Describe how the fragrances make a home *feel* (e.g., cosy, inviting, tranquil, uplifting). Use sensory language.
• •Maintain a Friendly and Slightly Informal Voice: While professional, avoid overly corporate or stiff language. Be approachable, as if talking to a friend about something you love.
• •Emphasize Core Values: Regularly highlight "handmade," "family-run," "vegan-friendly," and "cruelty-free" where appropriate, as these are key differentiators and resonate with the target audience.

Social Perception

Positive Customer Experiences, Trusted Seller, Appreciation for Handmade & Small Business, Eco-Conscious Appeal

Copy Examples

• •Welcome Home to Happiness. Discover handcrafted fragrances, made with love by our family, for yours. Find your perfect scent today.
• •Unwind and let the day melt away. Our 'Serene Lavender' reed diffuser is handcrafted with the purest lavender oils, designed to bring a touch of calm to your sanctuary. Lovingly made in our home, to bring peace to yours.
• •Creating your cosy corner, one beautiful scent at a time. ✨ Each New Dawn UK diffuser is handmade with passion, using vegan-friendly fragrances, because we believe your home deserves the best. What’s your go-to scent for relaxation? #NewDawnUK #HomeFragrance #HandmadeWithLove #VeganFriendly #CosyHome
• •From our family to yours, New Dawn UK is more than just home fragrance – it's about creating those small moments of joy and tranquility in your everyday. Every scent is blended and poured by hand by me, Dawn, with a little help (and lots of opinions!) from my four wonderful children.
• •A Little Box of Handmade Happiness Just For You 💌 (New Scents Inside!)