Brand Tone

Caring & Empathetic, Authentic & Transparent, Passionate & Enthusiastic, Eco-conscious & Ethical, Community-focused

Brand Values

• •Natural & Organic Integrity: Prioritizing certified organic, natural, and sustainably sourced ingredients.
• •Effectiveness & Problem-Solving: Dedicated to creating products that genuinely help with various skin and hair conditions.
• •Handmade Quality & Care: Emphasizing the artisanal, small-batch nature of their products made in Wales.
• •Sustainability & Environmental Responsibility: Commitment to eco-friendly practices, packaging, and ingredients.
• •Customer Wellbeing & Trust: Focusing on gentle formulations, transparency, and providing support to customers.
• •Cruelty-Free: Stated "No Animal Testing."

Best Practices

• •Emphasize "Natural" and "Organic" Authentically: Always highlight the core of the brand – its commitment to natural, certified organic, and handmade products. Use terms like "pure," "gentle," "goodness," "sustainably sourced."
• •Adopt a Caring and Solution-Oriented Voice: Address customer concerns with empathy. Focus on how the products can help solve specific skin and hair issues. Use language that is supportive and understanding (e.g., "find relief," "soothe your skin").
• •Maintain Transparency and Honesty: Be open about the handmade process, ingredients, and the family-run nature of the business. Include disclaimers where necessary, building trust through honesty.
• •Showcase Passion and Values: Let the enthusiasm for natural care and ethical practices shine through. Use evocative language that conveys the love and care put into each product (e.g., "feed your skin," "discover the power of organics").
• •Foster a Sense of Community: Use inclusive language ("Join the New Dawn Family," "we," "us") to make customers feel part of something special. Encourage interaction and feedback.

Social Perception

Trusted & Reliable, High Quality & Good Value, Ethical & Environmentally Friendly, Caring & Personal, Effective for Problem Skin

Copy Examples

• •Headline: Tired of "Mystery" Ingredients? Embrace the Pure Goodness of New Dawn Organics. Body: Your skin deserves the best, naturally. At New Dawn, we lovingly handcraft our skincare and haircare in Wales using certified organic ingredients. Gentle, effective solutions for even the most sensitive skin. Feed your skin with goodness.
• •Headline: Finally, Relief for Troubled Skin. Discover Your New Dawn. Body: Eczema? Psoriasis? Stubborn acne? Thousands have found comfort and clarity with our targeted organic remedies. Let us help you find the perfect match with our bespoke sample service.
• •Headline: More Than Just Organic – It’s a Promise. Body: We’re a small family business with a big heart for the planet and your wellbeing. From sustainable sourcing to eco-friendly refills, every New Dawn product is a step towards a healthier you and a happier Earth.
• •Headline: Feel the Handmade Difference. Real Ingredients, Real Results. Body: Experience the nourishing touch of products made with passion. Our artisanal soaps, shampoos, and creams are crafted in small batches in Pembrokeshire, packed with nature’s finest to soothe, heal, and revitalize.
• •Headline: Join the New Dawn Family & Glow Naturally! Body: We’re more than a skincare brand; we’re a community dedicated to natural wellness. Sign up for exclusive tips, new product alerts, and 5% off your next order! Let’s embark on your journey to radiant skin and hair, together.