Brand Tone

Authentic & Passionate, Caring & Empathetic, Natural & Pure, Trustworthy & Transparent, Friendly & Approachable, Eco-conscious

Brand Values

• •Natural & Organic Integrity
• •Effectiveness & Healing
• •Handmade Quality
• •Customer Wellbeing
• •Sustainability & Eco-Friendliness
• •Family & Community
• •Transparency

Best Practices

• •Always Lead with "Natural" and "Organic": Consistently use terms like "organic," "natural," "handmade," "vegan," "cruelty-free," and "pure" to reinforce the core product identity.
• •Emphasize "Care" and "Solution-Oriented" Language: Frame product benefits around solving customer problems gently and effectively (e.g., "soothes irritation," "calms redness," "nourishes dryness").
• •Share the "Why" - The Founder's Story & Values: Weave in elements of the brand's origin story and commitment to family, health, and sustainability to build connection and trust.
• •Maintain a Warm, Approachable, and Slightly Informal Voice: Communicate as a knowledgeable friend or family member who genuinely wants to help, rather than a faceless corporation. Use "we" and address the customer directly ("your skin").
• •Be Transparent and Informative: Clearly list key ingredients and their benefits. Explain the handmade process or sustainable choices where relevant, reinforcing trustworthiness.

Social Perception

Highly Trusted, Effective Problem Solver, High Quality, Good Value, Ethical & Responsible, Caring Customer Service, Authentic & Relatable

Copy Examples

• •Headline: Tired of harsh chemicals? Embrace your skin’s new dawn. Body: At New Dawn, we believe in the gentle power of nature. Born from a personal journey with sensitive skin, our handmade organic skincare is crafted with love in Wales, using only the purest certified ingredients. Rediscover comfort and radiance, naturally.
• •Social Media Post (Image: Product with fresh herbs): Feed your skin the goodness it deserves! ✨ Our [Product Name] is lovingly handmade with [Key Ingredient 1] and [Key Ingredient 2] to soothe and nourish. 100% organic, vegan, and cruelty-free – because we care about your skin and our planet.
• •Product Description Snippet (for a sensitive skin cream): Gentle relief is here. Our unscented [Product Name] cream, rich in organic Aloe Vera and Shea Butter, is carefully formulated for the most delicate skin. Experience the calming touch of nature and let your skin heal.
• •Email Subject Line: A New Dawn for Your Hair: Discover Our Organic Solutions. Email Body Snippet: Struggling with [specific hair concern, e.g., itchy scalp, dryness]? We understand. That’s why we created our [Hair Product Range] with pure, effective organic ingredients. Handmade in small batches to bring you visible results, the natural way.
• •About Us Page Excerpt: More than just skincare, New Dawn is a promise – a promise of purity, care, and a fresh start for your skin and hair. As a family, we pour our passion for organic living into every bottle and bar, hoping to bring a little bit of Welsh nature and a lot of comfort into your daily routine.