Brand Tone

informative, trustworthy, and scientific

Brand Values

• •Innovation
• •Natural and Safe Ingredients
• •Efficacy and Results-Driven
• •Health and Wellness
• •Environmental Responsibility

Best Practices

• •Lead with Science, Follow with a Benefit: Always ground product descriptions and marketing copy in the scientific evidence behind the ingredients, but translate those scientific points into tangible benefits for the consumer.
• •Maintain a Professional yet Approachable Voice: Avoid overly casual language or slang. The tone should reflect expertise and trustworthiness, but in a way that is easy for the average consumer to understand and connect with.
• •Emphasize Quality and Purity: Consistently highlight the use of high-quality, natural, and safe ingredients. This reinforces the brand's commitment to consumer well-being.
• •Show, Don't Just Tell: Utilize customer testimonials and reviews in marketing materials to provide social proof and build trust.
• •Be Consistent Across All Channels: Ensure that the informative, trustworthy, and scientific tone is maintained across the website, social media, email marketing, and any other customer touchpoints. This builds a strong and recognizable brand identity.

Social Perception

The public perception of Newco Natural Technology is overwhelmingly positive. Customers frequently praise the effectiveness of the products, with many sharing personal testimonials of improved skin health and general well-being. The brand is seen as a reliable and high-quality provider of natural health solutions. The use of a key, scientifically-backed ingredient like sulforaphane appears to resonate well with a consumer base that is increasingly discerning about product ingredients and efficacy. The Canadian-made aspect also contributes to a positive brand image.

Copy Examples

• •Experience the science of nature. Our BroccoFusion Sulforaphane Lotion is more than just a moisturizer; it's a daily defense for your skin, powered by the antioxidant potency of broccoli. Reveal a healthier, more radiant you. #NaturalSkincare #Sulforaphane #ScienceOfBeauty
• •Elevate your wellness from within. Our supplements, rich in clinically-proven sulforaphane, are designed to support your body's natural detoxification processes and promote cellular health. Invest in your long-term well-being. [Shop Now]
• •Tired of skincare that promises the world but under-delivers? At Newco Natural Technology, we believe in real results, backed by science. For over two decades, we've been harnessing the power of sulforaphane to create products that truly nourish and protect your skin. Discover the Newco difference today.
• •The secret to healthier skin isn't a secret, it's a science. Newco Natural Technology, pioneers in sulforaphane-based skincare and supplements. Naturally effective. Proudly Canadian.
• •Newco Natural Technology | Science-Backed Skincare | Shop Sulforaphane Products