Brand Tone

Professional & Authoritative, Informative & Educational, Quality-Oriented & Reliable, Supportive & Community-Focused, Accessible & User-Friendly, Trendy & Modern

Brand Values

• •Quality: Consistently emphasizing the high-grade materials and manufacturing processes to ensure superior lash products.
• •Innovation: Stated in their 'About Us' and demonstrated through product features.
• •Customer Satisfaction: Implied through their return policy, focus on product usability for different skill levels, and responsiveness to customer inquiries.
• •Professionalism: Catering to lash artists and salons by providing professional-grade supplies and educational resources.
• •Accessibility & Value: Offering 'competitive prices' for high-quality products and catering to both individual professionals and businesses through OEM/ODM services.
• •Ethical Practices: Promoting products as vegan-friendly and 100% cruelty-free.

Best Practices

• •Prioritize Professional Language: Use clear, concise, and industry-specific terminology where appropriate. Avoid overly casual slang or jargon.
• •Emphasize Quality and Key Differentiators: Consistently highlight the use of high-quality materials, product benefits, and ethical standards.
• •Maintain a Supportive and Educational Stance: Frame copy in a way that empowers and educates lash artists.
• •Ensure Visual and Textual Cohesion: The tone of the copy should align with the brand's visual identity.
• •Develop a Brand Style Guide: Create a document outlining the brand's tone of voice, key messaging points, preferred terminology.

Social Perception

Positive Product Quality, Reliable Supplier for Lash Artists, Good for Various Skill Levels, Growing International Presence, Trustworthy

Copy Examples

• •Headline: Elevate Your Artistry with NEWCOME Lashes: Premium Quality, Unmatched Performance. Body: Discover the difference precision-crafted lashes can make. At NEWCOME, we blend innovative design with the finest Korean PBT materials to provide lash artists with extensions that are exceptionally soft, durable, and easy to apply. Empower your clients with stunning, long-lasting results they'll adore. Shop our professional collection today.
• •Headline: Master the Perfect Fan with NEWCOME: Effortless Application, Flawless Volume. Body: Struggle no more with creating beautiful volume fans. Our expertly designed easy-fan lashes and premade fans are crafted for consistency and speed, helping you achieve those sought-after voluminous looks with ease. Made from top-grade, lightweight fibers for ultimate client comfort and retention. Your artistry, powered by NEWCOME.
• •Headline: Your Clients Deserve the Best. Choose NEWCOME Cruelty-Free & Vegan Lashes. Body: Offer your clients the luxurious feel of high-quality lashes without compromise. NEWCOME Lashes are proudly 100% vegan and cruelty-free, made from premium synthetic materials that mimic the natural softness of mink. Provide beautiful, ethical lash transformations with NEWCOME.
• •Headline: From Classic to Mega Volume: NEWCOME Has the Professional Lash Supplies You Need. Body: Whether you're a budding lash tech or a seasoned professional, find everything you need to create breathtaking lash sets at NEWCOME. We offer a comprehensive range of curls, lengths, and thicknesses, alongside high-performance adhesives and application tools. Quality you can trust, innovation you can see.
• •Headline: Learn, Grow, and Wow with NEWCOME Lashes Education & Support. Body: At NEWCOME, we're more than just a supplier; we're your partner in lash excellence. Explore our blog and YouTube tutorials for expert tips, application techniques, and product insights designed to help you hone your skills and grow your business. Join the NEWCOME community of passionate lash artists.