Brand Tone

Expert & Professional, Caring & Personalized, Comprehensive & Aspirational, Sophisticated yet Simple, Inclusive & Conscious (Emerging)

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Credibility
• •Differentiated Experience
• •Ethics
• •Cleanliness
• •Sophistication with Simplicity

Best Practices

• •Lead with Expertise: Consistently integrate language that highlights the brand's knowledge and the professional quality of its products (e.g., "expert-selected," "salon-quality," "backed by beauty professionals").
• •Emphasize Quality & Curation: Use terms that underscore the premium nature of the products and the careful selection process (e.g., "premium collection," "handpicked for you," "only the best").
• •Maintain a Personalized and Caring Voice: Even when promoting products, infuse a sense of personalized attention and genuine care for the customer's beauty journey and well-being.
• •Showcase Values Proactively: Weave in mentions of core values like "ethics," "quality," and "sophistication with simplicity," and highlight tangible commitments like "vegan-friendly" or "cruelty-free" where applicable.
• •Be Aspirational yet Accessible: Inspire customers with the possibilities that quality beauty products can offer ("be a model," "your best look") while ensuring the brand feels approachable and supportive, not intimidating.

Social Perception

Trusted Retailer, Knowledgeable Resource, Positive Online Reputation, Responsive to Trends, Areas for Improvement: A small number of reviews indicate occasional issues with online order fulfillment or communication, which could be an area for operational focus.

Copy Examples

• •Headline: Unlock Your Radiance with Expertly Curated Beauty. Body: At NewCo Beauty, we believe true beauty comes from expertise and care. Discover our handpicked selection of premium haircare, skincare, and makeup, chosen for their quality and performance. Let our specialists guide you to your perfect routine.
• •Headline: Your One-Stop Destination for Professional Beauty. Body: From salon-grade haircare to the latest in skincare innovation and vibrant K-Pop essentials, NewCo Beauty brings the best of the beauty world to you. Experience personalized service and discover your new favorites today.
• •Headline: Beauty with Integrity. Sophistication with Simplicity. Body: Explore NewCo Beauty’s collection, where quality meets conscious choices. Featuring a growing range of vegan and cruelty-free options, we’re committed to ethical beauty without compromising on luxury.
• •Headline: More Than Products – A Partnership in Your Beauty Journey. Body: Born from a passion for beauty and decades of expertise, NewCo Beauty offers a personalized approach. We're here to help you navigate the world of beauty, ensuring you find products that make you look and feel exceptional.
• •Headline: Elevate Your Routine. Discover Premium Brands at NewCo Beauty. Body: Why settle for ordinary? NewCo Beauty provides access to top-tier professional brands and the expert advice you need to make the most of them. Step up your beauty game with us.