Brand Tone

Expert and Craft-Oriented, Personalized and Consultative, Quality-Focused, Confident and Assuring, Elegant and Sophisticated, Conscious and Sustainable

Brand Values

• •Craftsmanship
• •Personalization
• •Quality
• •Customer Satisfaction
• •Sustainability & Conscious Consumption
• •Experience
• •Timeless Elegance

Best Practices

• •Emphasize Personalization and the Client's Individuality: Always bring the focus back to how the product and service are tailored to the *individual*. Use "you" and "your" frequently. Highlight the collaborative process.
• •Showcase Craftsmanship and Quality Transparently: Talk about the in-house atelier, the skilled artisans, the quality of fabrics, and the meticulous process. Avoid generic claims; be specific where possible (e.g., "European fabrics," "handmade finishing touches").
• •Maintain an Elegant and Sophisticated Lexicon: Use language that reflects the premium nature of the brand (e.g., "bespoke," "tailor-made," "artisan," "meticulous," "distinguished"). Avoid overly casual slang or colloquialisms.
• •Integrate Values Naturally: Weave in themes of sustainability, conscious consumption, and timeless style into product descriptions and brand storytelling rather than just stating them as separate points.
• •Be Confident and Reassuring: Use a tone that reflects expertise and reliability. Highlight guarantees and positive customer experiences to build trust and reinforce the quality promise.

Social Perception

NewTailor is perceived very positively by its clientele. Customers appreciate the personalized service, the quality of the clothing, the expertise of the staff, and the overall experience. The brand is seen as a high-quality, expert tailor providing a valuable and satisfying service, particularly for significant occasions like weddings. The emphasis on sustainability and conscious fashion likely appeals to a modern consumer base that values these principles. They are regarded as a top-tier tailor in the Netherlands.

Copy Examples

• •Headline: Invest in Yourself. Experience the Unparalleled Fit of NewTailor Bespoke. Body: Beyond clothing, we craft confidence. At NewTailor, every stitch is a testament to timeless style and personal expression. Discover the difference true bespoke tailoring makes – a garment made not just to fit your form, but to reflect who you are. Schedule your consultation and let us create your unique masterpiece.
• •Headline: More Than a Suit. A Statement of Enduring Quality. Body: In a world of fast fashion, choose lasting elegance. NewTailor champions sustainable style, meticulously crafting each piece in our Utrecht atelier from the finest natural materials. Experience the art of slow fashion and wear your values.
• •Headline: The NewTailor Experience: Where Craftsmanship Meets You. Body: It begins with a conversation, an espresso, and an understanding of your unique style. Our master tailors then translate your vision into a garment of impeccable quality and perfect fit. This is more than shopping; it's the creation of something truly yours.
• •Headline: Feel the Difference. Our Four Guarantees, Your Absolute Confidence. Body: At NewTailor, your satisfaction is woven into every fibre. With our Beauty, Fit, Sustainability, and Craft Guarantees, you can be assured of a garment that you'll not only love but will also stand the test of time. Step into the world of NewTailor with complete peace of mind.
• •Headline: For Life’s Defining Moments: A NewTailor Wedding Suit. Body: Your wedding day demands perfection. Our bespoke wedding suits are crafted with unparalleled attention to detail, ensuring you look and feel exceptional. Let our experts guide you in creating a timeless expression of your personal style for an unforgettable day.