Tono de Marca

Heritage-focused & Traditional, Expert & Authoritative, Quality-driven & Prestigious, Passionate, Slightly Formal but Accessible

Valores de Marca

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Performance
• •Innovation (within tradition)
• •Integrity & Legacy

Mejores Prácticas

• •Emphasize Heritage and Longevity: Consistently weave in the brand's founding year (1919) and the story of its founders (Len and John Newbery) to reinforce tradition and experience.
• •Use Language of Quality and Craftsmanship: Employ terms like "master craftsman," "handcrafted," "finest English willow," "precision," "meticulous," and "premium quality" to highlight the superior nature of the products.
• •Focus on Performance and Player Benefit: Connect the craftsmanship and quality to tangible benefits for the cricketer, such as "balance," "power," "performance," "confidence," and "control."
• •Maintain a Tone of Authority and Expertise: Write with confidence, showcasing deep knowledge of cricket equipment and the art of bat-making. Avoid overly casual or slang-filled language.
• •Evoke a Sense of Prestige and Passion: Convey that owning a Newbery is about more than just having equipment; it's about being part of a legacy and sharing a passion for the sport and its traditions.

Percepción Social

Respected & Reputable, High-Quality Equipment Provider, Traditional English Brand, For Serious Cricketers, Reliable

Ejemplos de Copy

• •Headline: Newbery: A Century of Craft. A Lifetime of Performance. Body: Since 1919, the Newbery name has been synonymous with the finest English willow and unparalleled craftsmanship. Each bat is a testament to generations of expertise, built not just for a season, but to shape your legacy at the crease. Feel the tradition, command the game.
• •Headline: Quality. Balance. Beauty. It Has to Be Newbery. Body: From the careful selection of the willow to the final touch of the master craftsman, a Newbery bat is an investment in your performance. Experience the perfect pick-up, the powerful sweet spot, and the confidence that comes from wielding over 100 years of cricketing passion.
• •Headline: The Newbery Heritage: Crafted for Cricketers, By Cricketers. Body: We understand the dedication it takes to excel. That’s why our equipment is born from a deep love for the game and a commitment to the artisan’s skill. Trust in the legacy that has equipped players from local clubs to the Test arena.
• •Headline: More Than a Bat. It's a Newbery. Body: When tradition meets innovation, excellence is born. Our bats are handcrafted to deliver not just power, but a connection to the rich history of cricket. Step up to the wicket with the assurance of Newbery quality in your hands.
• •Headline: Unlock Your Potential with Newbery Precision. Body: Engineered for discerning players, every Newbery bat embodies our core values: the finest materials, meticulous craftsmanship, and a relentless pursuit of on-field excellence. Elevate your game with equipment built on a foundation of cricketing expertise.