Brand Tone

Inclusive and Welcoming, Friendly and Community-Oriented, Enthusiastic and Positive, Informative and Straightforward, Innovative

Brand Values

• •Inclusivity
• •Accessibility
• •Fun and Enjoyment
• •Community and Social Connection
• •Adaptability and Innovation
• •Health and Wellbeing

Best Practices

• •Always Emphasize Inclusivity: Every piece of copy should, where relevant, highlight that the games are for "all ages and abilities," "disabled and non-disabled," or similar phrasing. Use images and videos that reflect this diversity.
• •Use Positive and Upbeat Language: Focus on words like "fun," "excitement," "joy," "community," "together," and "everyone." Keep the tone enthusiastic and welcoming.
• •Keep it Simple and Clear: Avoid jargon. Explain the games and their benefits in a way that is easy for anyone to understand, reinforcing accessibility. Product information should be straightforward.
• •Show, Don't Just Tell, the Community Aspect: Feature testimonials, photos, and videos of diverse groups enjoying the sports. Highlight events and community use cases rather than just focusing on the product specifications.
• •Maintain a Consistent Visual Identity: Ensure that the imagery used across all platforms (website, social media, marketing materials) aligns with the friendly, inclusive, and active brand personality. This reinforces the written copy.

Social Perception

Positive and Appreciative, Enabler of Inclusive Activity, Provider of Quality and Fun Products, Community Focused

Copy Examples

• •Headline: Fun for All, Anywhere, Anytime! Body: Discover New Age Kurling! Our easy-to-learn, inclusive games bring everyone together. Perfect for schools, parties, or community fun. Slide into excitement! #NewAgeKurling #InclusiveSports #FunForAll
• •Headline: Roll into Fun with New Age Bowls! Body: No green? No problem! New Age Bowls brings the classic game indoors or out, on any flat surface. Great for all ages and abilities. Let the good times roll! #NewAgeBowls #AccessibleGames #CommunitySports
• •Headline: Everyone Gets a Turn with New Age Sports! Body: At New Age Sports Ltd, we believe sport is for everyone. Our specially designed Kurling, Bowls, and Boccia sets ensure no one is left on the sidelines. Join the inclusive play revolution! #AccessiblePlay #SportsForAllAbilities #NewAgeSports
• •Headline: Bring Your Community Together! Body: Looking for an activity that everyone can enjoy? New Age Sports offers exciting, adaptable games perfect for community centers, schools, and care homes. Foster teamwork and laughter! #CommunityFun #InclusiveActivities #ActiveLiving
• •Headline: Slide, Roll, Score! The Joy of New Age Games. Body: Experience the thrill of Kurling and Bowls, reimagined for total accessibility. Our equipment is designed for maximum fun and participation, regardless of age or physical ability. What are you waiting for? #NewAgeFun #PlayTogether #AccessibleRecreation