Brand Tone

aspirational, sophisticated, trustworthy, friendly, direct, professional, fashion-forward

Brand Values

• •Quality and Authenticity
• •Style and Trend-Consciousness
• •Customer Trust
• •Self-Expression through Style

Best Practices

• •Lead with Brand Names: Always leverage the brand equity of the labels you carry (e.g., Woolrich, Barbour, Guess). Customers are often searching for these names specifically.
• •Use Aspirational Language: Employ words like "iconic," "timeless," "sophisticated," "elegance," and "unique" to frame the products not just as clothes, but as elements of a desirable lifestyle.
• •Maintain a Trustworthy Tone: Regularly include trust signals in your copy, such as mentioning your high Trustpilot rating, fast shipping, or dedicated customer service to reassure customers.
• •Focus on "The Outfit": Frame products as components of a complete look. Use phrases like "the perfect outfit," "complete your style," and "outfit inspiration" to encourage customers to visualize how they'll wear the items.
• •Stay Consistent Across Channels: Ensure the sophisticated and aspirational tone used on Instagram and the website carries through to all communications, including ad copy, email newsletters, and customer service interactions for a cohesive brand experience.

Social Perception

NEWAGE Fashion Store is perceived by its audience as a reliable and high-end retailer for popular, premium brands. The frequent mentions of their high Trustpilot score suggest customers are satisfied with their service and products. The social media engagement indicates an active community that looks to the store for styling ideas and new product announcements. Their target audience appears to be style-conscious individuals who value brand names and are willing to invest in quality apparel.

Copy Examples

• •Embrace the season with an icon. The Woolrich parka is more than a jacket—it's a statement of timeless style and unmatched warmth. Ready for any adventure, from city streets to winter escapes. Discover the collection in-store and online.
• •Art and nature at your feet. The new Flower Mountain sneakers combine unique design with absolute comfort, for a look that won't go unnoticed. Step up your style. #FlowerMountain
• •Why blend in? Your style is your signature. At NEWAGE, you'll find the brands you love and the inspiration you need to create a look that's all your own. Be bold. Be yourself.
• •The final touch that makes all the difference. A Guess bag elevates any outfit, combining elegance and attitude. Find your new favorite accessory at NEWAGE.
• •The moment you've been waiting for. Our seasonal sale starts now. The best brands, the styles you've been watching, now at exclusive prices. Your perfect outfit is waiting for you.