Brand Tone

Empathetic, Informative, Empowering, Direct, Trustworthy

Brand Values

• •Men's Well-being
• •Natural Solutions
• •Transformation and Empowerment
• •Transparency
• •Results-Oriented
• •Community/Brotherhood

Best Practices

• •Embrace the Founder's Story: Continuously weave Adam Tan's personal journey and motivation into the narrative. This builds authenticity and relatability, reinforcing the empathetic tone.
• •Prioritize Education Over Hard Selling: While the goal is to sell products, lead with valuable information. Explain the "why" behind the "what." This builds trust and positions the brand as an authority, supporting the informative and trustworthy aspects of the tone.
• •Use "You-Centric" Language that Empowers: Frame benefits around what the customer will gain (e.g., "Reclaim *your* energy," "Unlock *your* potential"). Avoid overly technical jargon unless clearly explained, and focus on solutions and positive outcomes.
• •Maintain a Supportive and Understanding Voice: Acknowledge the challenges men face without being patronizing. Use language that fosters a sense of community and shared experience (e.g., "We understand," "Many men experience...").
• •Ensure Consistency Across All Channels: Whether it's a website FAQ, a social media post, or an email newsletter, the core tone (empathetic, informative, empowering, direct) should be consistent. Develop a simple style guide if multiple people are creating content.

Social Perception

Positive among users, Niche in the health and wellness supplement market, Attempts to counter general skepticism with scientific claims and a money-back guarantee.

Copy Examples

• •Headline: Feeling like you're running on empty? It's time to reclaim your drive. Body: Low energy, brain fog, and a fading zest for life aren't just "part of getting older." At New Adam, we understand the real impact these symptoms can have. Our natural solutions are designed to help you get back to feeling like yourself – strong, focused, and ready for anything. Discover the difference.
• •Social Media Post: Remember what peak vitality felt like? That energy, that clarity, that drive. It's not a distant memory; it's a state you can return to. Our Testosterone Transformation Program is built on science and natural ingredients to help you unlock your full potential. Take our free quiz today and start your journey back to your best self. #NewAdam #MensHealth #TestosteroneSupport #ReclaimYourEnergy
• •Email Subject: Adam, Is Low T Stealing Your Edge? Body: It's a question many men face silently. At New Adam, we're here to tell you you're not alone, and there are natural ways to address it. Our founder, Adam Tan, walked this path and created a program to help men like you regain their energy, focus, and confidence. Learn more about his story and our approach.
• •Product Description (Alpha Day): Start your day strong, not just awake. Alpha Day is more than a supplement; it's your daily partner in supporting healthy testosterone levels naturally. Packed with clinically-researched ingredients, it’s formulated to boost energy, sharpen focus, and fuel your ambition from sunrise to sunset. Feel the power of a truly optimized morning.
• •Ad Copy (Short): Tired of feeling tired? New Adam offers natural support for men seeking to boost energy, improve focus, and reignite their drive. Learn how our science-backed formulas can help you. Visit new-adam.com.