Brand Tone

Scientific & Credible, Reassuring & Safe, Empowering & Accessible, Results-Oriented & Confident, Sophisticated & Premium (but approachable)

Brand Values

• •Efficacy & Results
• •Science & Innovation
• •Safety & Trust
• •Accessibility & Convenience
• •Empowerment & Self-Care
• •Long-Term Skin Health

Best Practices

• •Prioritize Science and Credibility: Always back claims with facts, references to clinical studies, FDA clearance, and the 3DEEP® technology. Use precise, but understandable, scientific language.
• •Maintain a Reassuring and Safe Voice: Consistently emphasize the non-invasive, painless nature of the treatments and the device's safety features and clearances. Address potential concerns transparently.
• •Empower the User: Frame messaging around giving the user control over their skincare and aging process. Highlight the convenience and effectiveness of at-home, professional-grade treatments.
• •Focus on Tangible, Realistic Results: While showcasing impressive outcomes, manage expectations by highlighting that results come with consistent use over time. Use authentic testimonials and clear before & after imagery where possible.
• •Educate and Inform: Use platforms like the blog and social media to explain the technology, the benefits of RF, and general skincare knowledge, positioning NEWA as a knowledgeable authority in advanced skincare. This builds trust and reinforces the brand's scientific foundation.

Social Perception

Effective (with consistent use), Innovative & High-Tech, Investment, Trustworthy (due to FDA clearance & clinical backing), Relaxing to Use, Time Commitment, Gel Dependent

Copy Examples

• •Headline: Unlock Your Skin's Natural Power: Clinically Proven Wrinkle Reduction, At Home. Body: NEWA harnesses advanced, FDA-cleared 3DEEP® radiofrequency technology to re-energize your skin's collagen production. Experience visibly firmer, smoother, younger-looking skin from the comfort of your home. Science you can see and feel.
• •Social Media Post: Ready for a transformation powered by science? NEWA delivers controlled energy deep into your skin, stimulating natural rejuvenation. It’s not magic, it’s clinically validated technology. Reveal your radiance. #NEWAbeauty #RFtechnology #SkincareScience #AgeDefying
• •Email Subject: Invest in Your Skin's Future with NEWA's Proven RF Technology Body Snippet: Tired of solutions that don't deliver? NEWA is different. Developed by the experts at ENDYMED, our device is trusted by dermatologists and loved by over 300,000 users worldwide for its real, lasting results. Take control of your aging journey.
• •Product Page Benefit: More Than a Device, It's Your Partner in Aging Gracefully. NEWA's 3DEEP® technology is designed for safety and efficacy, offering a painless, non-invasive path to firmer skin and reduced wrinkles. Feel confident and empowered in your skin at every age.
• •Blog Post Intro: The science behind radiant skin is fascinating. At NEWA, we believe in empowering you with not just innovative tools, but also the knowledge to understand how they work. Let's explore how our clinically proven radiofrequency technology naturally rebuilds your skin’s youthful foundation from within.