Brand Tone

Trustworthy, Personal, Quality-Focused, Community-Focused, Modern & Engaging (on TikTok)

Brand Values

• •Family & Tradition
• •Customer Service Excellence
• •Quality & Craftsmanship
• •Trust & Integrity
• •Adaptability & Forward-Thinking
• •Value for Money

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in phrases like "Family-run since 1971," "Generations of expertise," "Your trusted local jeweller" to reinforce experience and reliability.
• •Highlight Personal Service: Use warm, inviting language. Focus on the customer's experience, e.g., "Our friendly experts are here to guide you," "A personal touch for your precious moments," "We listen carefully to your requirements."
• •Showcase Quality and Craftsmanship: Use descriptive words that convey the value and artistry of the pieces, such as "expertly crafted," "fine jewellery," "stunning, stylish pieces," "responsibly sourced."
• •Maintain a Professional yet Approachable Voice: Avoid overly casual slang in formal communications (website, print) but allow for more relaxed engagement on platforms like TikTok. The core voice should always reflect expertise and helpfulness.
• •Focus on Lasting Value and Relationships: Position purchases not just as transactions but as investments in memories and future heirlooms. Emphasize building "lasting relationships with our customers" and serving "multiple generations."

Social Perception

Highly Trusted Local Jeweller, Provider of Excellent, Personalised Customer Service, Associated with Quality and Special Occasions, Community-Minded, Evolving with the Times

Copy Examples

• •A Family Tradition of Love Stories. Since 1971, Neville Jewellers has helped generations find the perfect symbol of their commitment. Let our family help yours begin its next chapter with a diamond as timeless as your love. Visit us in Cork or Limerick for a personal consultation.
• •Investment in Elegance. Discover our curated collection of classic 9-carat gold pieces – timeless style, enduring value. Crafted with four generations of expertise, Neville Jewellers offers heirlooms for today and tomorrow.
• •More Than Just Time. At Neville Jewellers, a watch is a statement of heritage and precision. Explore our handpicked selection from the world's finest brands, backed by expert service and a family promise of quality.
• •Cherished Pieces, Expertly Restored. Trust your treasured jewellery to the experienced hands at Neville Jewellers. Our in-house craftsmen combine generations of skill with meticulous care to bring your beloved items back to life.
• •Celebrating Milestones, Big and Small. For over 50 years, Neville Jewellers has been privileged to share in your special moments. From birthdays to anniversaries, find a gift that speaks volumes, chosen with care and exceptional service.