Brand Tone

playful, vibrant, and luxurious

Brand Values

• •Zest for Life
• •Quality Craftsmanship
• •Self-Expression and Individuality
• •Adventure and Travel
• •Friendship

Best Practices

• •Embrace an Energetic and Playful Vocabulary: Use active, vibrant words. Instead of "beautiful" or "elegant," opt for "exuberant," "whimsical," "bold," or "playful." Maintain a consistently upbeat and adventurous tone.
• •Tell a Story: Frame jewelry as more than an object; it's a companion on life's adventures or a talisman for self-expression. Use collection names and descriptions to evoke a narrative, whether it's about travel, celebration, or empowerment.
• •Always Circle Back to Core Values: Ensure the copy consistently reflects the brand's values of joie de vivre, quality, individuality, and adventure. The message should always be about living fully and colorfully.
• •Ask Engaging Questions: Involve the audience by asking questions in social media captions and ad copy. This aligns with the brand's friendly and approachable personality and encourages interaction. Examples include "Where to next?" or "What are you celebrating today?"
• •Maintain a Consistent Brand Voice Across All Channels: Whether it's a product description, a social media post, or an email, the voice should be unmistakably NeverNoT. Develop a style guide to ensure that everyone writing for the brand uses the same energetic, luxurious, and playful tone.

Social Perception

a fresh, exciting, and high-end jewelry brand that doesn't take itself too seriously. It is seen as a go-to for bold, colorful, and unique pieces that make a statement. The brand is appreciated for its ability to blend fine jewelry with a sense of humor and playfulness, and recognized for its use of vibrant enamel and unique color combinations.

Copy Examples

• •Why whisper when you can roar? Introducing the 'Safari Heat' collection. Bold animal prints and vibrant gemstones for the untamed spirit. Because life’s too short for boring jewelry. #NeverNotBold #JewelryForLife
• •The 'Ready 2 Celebrate' ring isn't just an accessory; it's a party on your finger. Crafted from 18k gold and adorned with a kaleidoscope of sapphires, this piece is your daily reminder to find joy in the little things. Don't wait for a special occasion—create one.
• •Adventure is calling, and your jewelry should answer. Our 'Grab n Go' travel charms are perfect for the modern globetrotter. Collect memories, not things. Where to next? ✈️ #NeverNotWandering #CharmJewelry #TravelStyle
• •You earned it. That promotion, that milestone, that just-because-it's-Tuesday moment. Our 'Ready To Shine' diamond and enamel pendants are the perfect way to celebrate you. Because the best gifts are the ones you give yourself. #NeverNotYou #EmpowermentJewelry
• •Subject: Escape the Ordinary. | Life’s too vibrant to be seen in black and white. Dive into a world of color with our latest 'Life in Colour' pieces. Handcrafted with love and a touch of rebellion, these jewels are for those who dare to live out loud. Explore the collection and find your new happy pill. 💊