Brand Tone

inspiring, vibrant, encouraging, evocative, helpful, and approachable

Brand Values

• •Creativity and Inspiration
• •Quality and Affordability
• •Accessibility and Variety
• •Sustainability and Natural Materials

Best Practices

• •Lead with Inspiration: Always frame your copy around the creative potential and the final beautiful object. Instead of just listing specs ("50g, 125m"), start with the feeling ("Create elegant, flowing garments with a yarn that feels like silk.").
• •Use Sensory and Evocative Language: Incorporate words that appeal to touch and sight. Use terms like "silky," "plush," "vibrant," "shimmering," "cozy," and "delicate" to help the customer feel the product before they buy it.
• •Speak the Crafter's Language: Use terms and reference experiences that knitters and crocheters understand, such as "great stitch definition," "no splitting," "perfect for amigurumi," or "beautiful drape." The blog is an excellent place to continue building this authority.
• •Highlight a Dual Commitment to Quality and Value: In your messaging, consistently balance the premium feel of the yarns with their accessible price point. Phrases like "Affordable luxury," "Premium quality without the premium price," or "The best value for your creativity" can reinforce this key brand attribute.
• •Cultivate Community Through Questions: Actively engage your audience on social media by asking questions related to their craft. "What's on your needles this weekend?", "Which color combination should we feature next?", or "Share a photo of your latest Nevel Yarns project!" This builds a loyal following and makes the brand feel like a collaborative partner.

Social Perception

Reliable, trustworthy, high-quality products, good customer experience, and inspiring creativity.

Copy Examples

• •Meet Bamora. 🌿✨ Sustainably beautiful, naturally soft. Made from 100% bamboo and colored with gentle root dyes, our new eco-friendly yarn is designed for projects that feel as good as they look. Kind to your skin, and kind to the planet. What will you create? #NevelYarns #SustainableCrafting #BambooYarn #KnitTheFuture
• •Your Next Creation Starts Here. Discover a World of Color, Texture, and Inspiration.
• •Inside: Fresh Colors, Project Inspiration & A Little Treat For You!
• •The best part of any new project is choosing the yarn! 😍 If you could start any project right now, what would you make and which colors are calling to you? Share your dream project below! 👇 #NevelYarns #CraftersCommunity #YarnLove #KnitInspiration
• •Add a touch of elegance to every stitch with Nevel Pearly Yarns. This lightweight, silky yarn is spun with a delicate, pearlescent sheen that catches the light beautifully, making it perfect for elegant shawls, delicate blouses, or accessories that deserve to stand out. Incredibly soft to the touch and a joy to work with, Pearly Yarn will make your next handmade piece a true treasure. Bring a little luxury to your needles.