Brand Tone

Knowledgeable & Passionate, Community-Focused & Supportive, Friendly & Approachable, Quality-Oriented, Independent & Local

Brand Values

• •Community Support: Actively fostering and supporting the local Northern Nevada arts scene.
• •Customer Service Excellence: Providing knowledgeable and helpful service through artist-employees.
• •Quality & Variety: Offering a comprehensive range of high-quality art supplies for all levels.
• •Employee Ownership: Highlighting their structure as a 100% employee-owned business.
• •Education & Inspiration: Providing classes, demos, and a space that celebrates and stimulates creativity.
• •Accessibility: Catering to various needs, from professional artists to students and children, and offering services like custom framing and printing.

Best Practices

• •Always Emphasize Community: Highlight connections to local artists, events, and the Northern Nevada art scene. Use phrases that foster a sense of belonging.
• •Showcase Expertise with Passion: Let the staff's knowledge and genuine love for art shine through. Avoid overly technical jargon unless explaining a specific benefit clearly. The tone should be helpful and enthusiastic.
• •Reinforce "Employee-Owned" and "Local": Subtly weave these unique selling propositions into copy where appropriate, as it builds trust and local pride.
• •Be Inclusive and Encouraging: Address artists of all levels, from beginners and students to seasoned professionals. Ensure the language is welcoming and supportive, not intimidating.
• •Maintain a Friendly and Approachable Voice: Even when discussing professional-grade products or services, keep the tone conversational and accessible, reflecting the helpful nature of the staff. Use "we" and "you" to create a direct connection.

Social Perception

A cornerstone of the Reno arts community, valued for its extensive product selection and knowledgeable staff. A supportive local business that genuinely cares about artists and creativity. More than just a retail store, but a hub for art services including framing, printing, and education. A reliable and passionate resource for art supplies and artistic development. Proudly local and employee-owned, which resonates positively with the community.

Copy Examples

• •Headline: Unleash Your Inner Artist. We’ve Got the Tools, You’ve Got the Talent. Body: At Nevada Fine Arts, your art is our passion. As Reno's largest 100% employee-owned art supply store, our team of fellow artists is here to help you find the perfect materials for your next masterpiece. From student grades to professional quality, we stock it all. #NevadaFineArts #YourArtOurPassion
• •Headline: More Than Supplies, It's a Community. Body: Join our vibrant local art scene! Nevada Fine Arts offers inspiring workshops, features local artists in our Gallery 1301, and provides expert advice from staff who live and breathe art. Let's create something beautiful together. Check our events calendar! #RenoArt #NFACommunity #ShopLocal
• •Headline: From Blank Canvas to Framed Masterpiece – We’re With You. Body: Got a vision? We have 18,000 ways to help you bring it to life! Plus, with our expert custom framing and high-quality art reproduction services, Nevada Fine Arts is your partner from the first stroke to the final showcase. #ArtSupplies #CustomFraming #EmployeeOwned
• •Headline: Quality You Can Trust, Advice You Can Count On. Body: As artists ourselves, we know quality matters. That’s why Nevada Fine Arts offers a curated selection of the best supplies, alongside knowledgeable advice to help you choose what's right for your project and budget. Come talk to an artist today! #NFAExperts #QualityArtSupplies
• •Headline: Supporting Local Art, One Brushstroke at a Time. Body: We’re proud to be your locally-owned and employee-owned art hub. Every purchase supports our mission to nurture creativity in Northern Nevada. Thank you for choosing Nevada Fine Arts! #SupportLocalArt #RenoNV #EmployeeOwnedExcellence