Brand Tone

Sophisticated, artistic, exclusive, confident, direct, poetic, professional, elevated, aspirational.

Brand Values

• •Exclusivity
• •Authenticity
• •Design-Centric
• •Empowerment
• •Storytelling

Best Practices

• •Lead with the "Why": Always connect the clothing back to the core values of empowerment, art, and authenticity. Instead of just saying "New Dress," say "A dress designed to empower your every move."
• •Use an Elevated Vocabulary: Employ sophisticated and evocative words. Terms like "sculpted," "silhouette," "narrative," "structure," and "timeless" reinforce the brand's artistic and high-end positioning.
• •Keep it Concise and Confident: The copy should be direct and self-assured. Avoid unnecessary jargon or lengthy explanations. Short, impactful sentences often work best, reflecting the clean aesthetic of the designs.
• •Emphasize Exclusivity: Regularly use phrases like "limited collection," "not mass-produced," or "exclusive design" to create a sense of scarcity and desirability, which is central to the brand's appeal.
• •Tell a Story Visually and Textually: Ensure the copy complements the visual identity. If an image is minimalist and architectural, the text should be too. Use captions to add a layer of meaning or story to the image, creating a richer brand experience.

Social Perception

High-end, niche designer brand, artistic, exclusive, valuing unique design and quality, intellectual and creative credibility, seen as wearable art.

Copy Examples

• •Sculpted for the urban silhouette. The new Terra Coat is not just a garment; it is a statement of form and function. Discover architecture you can wear. #Neutro #DesignInMotion #TimelessFashion
• •Chroma/Structura: A new collection where color tells a story and every stitch is a word. Explore the narrative. #NeutroOfficial #WearableArt
• •An Invitation: Experience the Philosophy of Neutro. Step into our world. Our new showroom is now open—a space designed for discovery and immersion into the art of dressing. Book your private viewing.
• •Your style is your signature. Don't compromise. NEUTRO offers exclusive, architecturally-inspired fashion for the woman who leads. Shop the collection that’s as unique as you are. #Neutro #FashionAsArt #ChileanDesign
• •It begins with texture. It takes shape with intention. It comes alive with you. The Anima Dress. Limited pieces available now.