Brand Tone

Innovative, Future-Forward, Empowering, Supportive, Scientific, Credible, Accessible, Community-Oriented, Transparent

Brand Values

• •Empowerment
• •Innovation
• •Scientific Validity
• •Productivity & Performance
• •Mental Well-being
• •Privacy & Security
• •Community & Collaboration
• •Accessibility

Best Practices

• •Lead with Empowerment, Support with Science: Always frame the technology in terms of how it benefits and empowers the user. Then, briefly and clearly, explain the scientific basis to build credibility without overwhelming with jargon.
• •Use Aspirational Yet Attainable Language: Talk about unlocking potential and achieving peak states, but ensure the immediate benefits (like improved focus for a task) are also clear and feel achievable.
• •Maintain a Tone of Confident Innovation: Convey excitement about the future of neurotechnology and Neurosity's role in it, but avoid hype or overstating current capabilities. Honesty about the technology's stage of development builds trust.
• •Foster Community and Openness: When appropriate, highlight the developer community, user stories (with permission), and the move towards open-source. This reinforces transparency and collaborative values.
• •Address Privacy Proactively and Simply: Briefly mention data security and user privacy in relevant communications (e.g., FAQs, product descriptions) to reassure potential users, using clear, straightforward language.

Social Perception

Innovator in consumer neurotechnology, Appealing to the tech-savvy, Potential for mainstream appeal, Cautious optimism, Mixed user experience

Copy Examples

• •Headline: Unlock Your Brain's Potential. Enter Deep Focus, On Demand. Body: Tired of distractions? The Neurosity Crown uses advanced EEG technology to understand your unique brainwaves, guiding you into a state of peak concentration with personalized neuro-adaptive music. Reclaim your focus, achieve more.
• •Headline: The Future of Mental Well-being is Here. And It Starts with You. Body: Go beyond guesswork. Neurosity empowers you with real insights into your mind. Track your focus, master your calm, and discover what your brain is truly capable of. Welcome to personalized neurotechnology.
• •Headline: Science-Backed Focus. Effortless Productivity. Body: Built on years of neuroscience research, The Crown isn't just another wearable. It's your personal brain-computer, designed to help you work smarter, reduce stress, and tap into your most productive self. Experience the difference data-driven wellness makes.
• •Headline (Developer Focused): Build the Next Wave of Neuro Apps. Your Brain, Your Code. Body: The Neurosity SDK and our open-source OS are your gateway to the future of human-computer interaction. Access real-time brainwave data and create applications that were once science fiction. Join our community and innovate with us.
• •Headline: Shift Into High Focus. Silence the Noise. Amplify Your Mind. Body: In a world of constant pings, find your sanctuary of concentration. The Neurosity Crown intelligently adapts to your brain, helping you to effortlessly enter and maintain the flow state. Your most productive days are ahead.