Brand Tone

Scientific/Authoritative, Nurturing/Caring, Premium/Sophisticated, Empowering/Aspirational

Brand Values

• •Wellbeing & Mental Health
• •Science & Efficacy
• •Natural & Purity
• •Sustainability
• •Holistic Approach
• •Innovation

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Clearly define the brand's mission, values, personality, and tone, providing examples of do's and don'ts for communication.
• •Anchor in Core Values: Ensure all copy consistently reflects Neuroscent's core values of wellbeing, scientific efficacy, natural purity, and sustainability.
• •Maintain a Balance of Science and Warmth: While "neuroscience-backed" is a key differentiator, avoid overly technical jargon.
• •Consistency Across All Channels: Ensure the defined tone is applied uniformly across the website, social media, email marketing, product packaging, and any customer service interactions to create a cohesive and recognizable brand experience.
• •Use storytelling to connect with the audience on an emotional level, sharing the founder's story and the impact of Neuroscent on people's lives.

Social Perception

Innovative & Niche, Trustworthy & Expert-Led, Premium & High Quality, Beneficial & Transformative, UK-Centric (Currently)

Copy Examples

• •Power your mind, naturally.
• •Reclaim your nights, revitalize your days with Neuroscent.
• •Ethically sourced, expertly blended, designed for your demanding life.
• •Breathe in your power.
• •Boost your energy, boost your life.