Brand Tone

Luxury, Health & Beauty Focused, Reassuring & Trustworthy, Caring & Customer-Centric

Brand Values

• •Purity & Health
• •Quality & Luxury
• •Customer Satisfaction
• •Well-being & Rejuvenation
• •Environmental Responsibility

Best Practices

• •Maintain a consistent tone across all copywriting, focusing on luxury, health, and customer care.
• •Use evocative language that paints a picture of the shower as a sanctuary.
• •Incorporate customer testimonials and dermatologist approval to build trust.
• •Emphasize the purity and health benefits of filtered water for skin and hair.
• •Highlight customer support and satisfaction guarantees to reinforce customer-centric values.

Social Perception

Increasing public awareness and curiosity about filtered showerheads. Users who experience benefits are often enthusiastic advocates.

Copy Examples

• •Experience Purity, Feel the Glow!
• •Feel the difference from the first drop.
• •Discover the Celaqua Difference for Visibly Healthier Hair & Skin.
• •Experience True Purity with Celaqua Luxury Filtered Showerheads.
• •Elevates your daily routine.