Brand Tone

conscious, sophisticated, and serene. It’s also empowering, authentic, and approachable.

Brand Values

• •Sustainability
• •Ethical Production
• •Women Empowerment
• •Quality and Timeless Design
• •Attainable Luxury
• •Transparency

Best Practices

• •Embrace the "Why": Always circle back to the core values of sustainability, ethical production, and women empowerment. Let these principles guide the messaging.
• •Use Conscious Language: Incorporate words like "mindful," "conscious," "ethical," "sustainable," "plant-based," "eco-friendly," "transparent," and "empowering" naturally within the copy.
• •Maintain an Elegant & Serene Vocabulary: Opt for words that evoke sophistication, ease, and calm (e.g., "effortless," "timeless," "serene," "graceful," "luxurious yet understated"). Avoid overly casual slang or aggressive sales language.
• •Speak Authentically and Transparently: Share genuine stories about the brand's journey, materials, and the people behind the products. Be open about the production process.
• •Focus on "Her": Address the target audience directly, understanding her desire for style, comfort, quality, and making a positive impact with her choices. Highlight how the clothing supports her lifestyle and values.

Social Perception

Neu Nomads is generally perceived positively as a brand that genuinely cares about sustainability and ethical practices in the fashion industry. Customers and reviewers often highlight the luxurious feel of their fabrics and the comfort and versatility of their designs. They are seen as a go-to brand for conscious consumers looking for stylish, timeless pieces. The female-owned aspect and their commitment to empowering women also resonate well.

Copy Examples

• •Headline for a new collection: "Effortless Elegance, Mindfully Made. Discover the latest from Neu Nomads – where timeless style meets sustainable soul."
• •Instagram caption for a travel-inspired shot: "Wander often, wonder always. Our plant-based essentials are designed to move with you, consciously crafted for every journey the heart desires. #NeuNomads #SustainableStyle #TravelWell"
• •Product description excerpt (for a TENCEL™ dress): "Indulge in the serene drape of our signature TENCEL™ fabric. This versatile dress is more than just a garment; it's a commitment to comfort, quality, and a kinder way of dressing. Made by women, for women who value both elegance and ethics."
• •Email subject line for a promotion: "Invest in Style That Lasts & Values You Believe In | Neu Nomads"
• •About Us snippet: "At Neu Nomads, we believe true beauty lies in simplicity and sustainability. We pour our hearts into creating timeless pieces from nature's finest materials, ethically produced and designed to empower the modern woman. Join our community of conscious consumers."