Brand Tone

Elegant & Sophisticated, Calm & Serene, Artisanal & Authentic, Warm & Inviting, Descriptive & Evocative

Brand Values

• •Craftsmanship
• •Quality & Natural Ingredients
• •Well-being & Tranquility
• •Artistry & Aesthetics
• •Inspiration
• •Authenticity

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., elegant, serene, descriptive) with examples of "do's and don'ts." Share this with anyone creating content.
• •Use Evocative & Sensory Language: Focus on words that appeal to the senses (smell, sight, touch, emotion) and paint a picture of the experience your candles provide. Think "whispers of," "delicate notes," "enveloping warmth."
• •Maintain Visual & Textual Harmony: Ensure the copy complements the minimalist, elegant, and serene aesthetic of your visuals. The language should feel as refined and calming as the images.
• •Highlight Core Values Consistently: Weave in mentions of "handcrafted," "natural ingredients," "tranquility," and "artistry" naturally within your product descriptions, social media posts, and other communications.
• •Review and Refine: Regularly review your copy across all platforms to ensure it aligns with the established tone and values. Read it aloud to catch awkward phrasing or tones that feel off-brand. Seek feedback to ensure it resonates as intended.

Social Perception

neui studio is likely perceived as a high-quality, artisanal brand offering aesthetically pleasing and beautifully scented candles. Customers are drawn to the visual appeal and the promise of creating a special ambiance. The brand is seen as a provider of products for self-care, relaxation, and adding a touch of elegance to one's space.

Copy Examples

• •Unwind and let the story unfold. Our 'Amber & Oud' candle weaves a tale of warmth and mystery, transforming your space into a sanctuary of calm. Hand-poured with natural waxes for a clean, enduring glow. ✨ #neuiStudio #HandcraftedScents #MomentsOfTranquility #ArtisanalCandles #CozyEvening
• •Embrace the delicate dance of spring with Sakura Serenity. This artisanal candle captures the fleeting beauty of cherry blossoms, blending soft floral notes with a whisper of calming sandalwood. Handcrafted to inspire moments of peaceful reflection and renew your spirit. Light it to invite a serene ambiance into your home.
• •Illuminate Your Moments: Discover New Artisanal Scents from neui studio
• •neui studio: Handcrafted Stories in Scent & Light. Experience Artisanal Candles Designed to Inspire.
• •At neui studio, we believe every scent tells a story. ✨ We meticulously handcraft artisanal candles using natural waxes and unique fragrances, designed to illuminate your life with warmth, tranquility, and artistry. Discover your moment.