Brand Tone

Aspirational & Luxurious, Elegant & Sophisticated, Modern & Fresh, Curated & Unique, Inspiring & Creative

Brand Values

• •Luxury & Quality
• •Individuality & Personalization
• •Style & Aesthetic Excellence
• •Accessibility to Luxury
• •Customer Focus & Responsiveness
• •Timelessness & Trend-Awareness

Best Practices

• •Develop a Brand Voice & Tone Guide: Clearly document the desired tone (e.g., "aspirational," "elegant," "modern," "sophisticated"), including approved vocabulary (e.g., "luxury," "bespoke," "curated," "statement," "opulent") and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Luxe" and "Unique": Consistently use language that evokes a sense of high quality, exclusivity, and unique design. Highlight what makes a product special – the materials, the craftsmanship, the bespoke options.
• •Emphasize Personalization and "Your Story": Connect with the customer's desire for individuality. Frame products not just as items, but as ways to express personal style and create a personalized living environment.
• •Maintain Visual & Textual Harmony: Ensure the copywriting style complements the brand's visual aesthetic (clean, modern, opulent). The language should feel as sophisticated and curated as the product photography.
• •Be Aspirational yet Accessible: While the brand is high-end, the original mission included making luxury "accessible." The tone should be aspirational and inspiring, but not intimidating or overly exclusive, inviting customers to elevate their lifestyle.

Social Perception

As a Go-To for Luxury Homewares, Trend-Setter, Provider of Personalized Items, Visually Appealing, Associated with "Statement Pieces", Positive Customer Service (Implied)

Copy Examples

• •Headline: Elevate Your Everyday. Discover Neue Blvd. Body: Imbue your life with a touch of bespoke luxury. From sumptuously monogrammed linens to statement décor that speaks to your unique style, Neue Blvd curates the exceptional for a home that’s distinctly yours. Explore collections where timeless elegance meets modern sophistication.
• •Headline: The Art of Living, Beautifully. Body: At Neue Blvd, we believe luxury is a feeling, an experience. It’s the soft touch of personalised sleepwear, the gleam of metallic accents on your table, the bloom of an artfully crafted floral. Discover pieces designed to transform your space and inspire your world.
• •Headline: Curated for You. Inspired by the World. Body: Journey with Neue Blvd through a hand-selected collection of luxurious homewares and lifestyle treasures. We source unique, high-quality pieces that blend global inspiration with a fresh, modern Australian aesthetic. Define your space, define your style.
• •Headline: Beyond Homewares. It's a Lifestyle. Body: Neue Blvd extends its passion for opulent design beyond the home. Discover personalised accessories, luxurious sleepwear, and unique gifts that carry our signature blend of classic style and contemporary flair. Indulge in the details that make life truly beautiful.
• •Headline: Make Your Statement. Body: Your home is your canvas. Neue Blvd provides the palette. Explore our striking collection of décor, from bold metallic tableware to bespoke, monogrammed centerpieces. Create an environment that’s as individual and sophisticated as you are.