Brand Tone

Professional Craftsman and Approaching Expert

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Natural Beauty
• •Durability & Functionality
• •Customer Connection

Best Practices

• •Always anchor the copy in the handmade nature of the products. Use words like "handcrafted," "artisanal," "hand-finished," and "custom-built" to reinforce this primary value.
• •Specify the type of wood (e.g., Black Walnut, Olivewood, Maple) and describe its unique characteristics—its color, grain, or origin. This adds a layer of expertise and romance to the product.
• •Write product descriptions with an expert, confident tone. On social media, balance this with more personal, behind-the-scenes content that showcases the founder and the workshop. This dual approach builds both authority and relatability.
• •Instead of only describing the board's dimensions, describe the moments it will enhance—"the centerpiece of your family gatherings," "the perfect backdrop for your culinary creations," "a rustic touch to your modern kitchen."
• •Create a short list of brand-approved keywords and phrases (e.g., "functional art," "enduring beauty," "handcrafted," "natural grain") and use them consistently across the website, product descriptions, social media, and any marketing materials to build a strong, recognizable brand voice.

Social Perception

Positive, viewed as a source of premium, artisanal home goods, high-quality & artistic, trustworthy, and aspirational & giftable.

Copy Examples

• •The Art of the Grain. // Just finished this stunning Black Walnut charcuterie board and couldn't wait to share it. Notice the deep, rich tones and unique figuring in the wood—this is what makes each piece we create truly one-of-a-kind. Built by hand, made to last, and ready to be the centerpiece of your next gathering. Tap the link in our bio to see the full collection. #NeubauerDesigns #Woodworking #CharcuterieBoard #Handcrafted #MadeToLast #BlackWalnut
• •Title: The Signature Walnut Serving Board Body: Expertly handcrafted from a single piece of premium American Black Walnut, this board is where timeless design meets everyday function. Its durable, end-grain construction is gentle on your knives, while the hand-rubbed, food-safe oil finish showcases the wood's natural depth and beauty. Perfect for serving everything from artisanal cheeses to freshly baked bread, this is more than a cutting board—it's a piece of functional art for your kitchen.
• •Headline: Handcrafted with Passion. Designed for Your Home. Sub-headline: Discover the enduring beauty of custom woodworking.
• •Subject: Inside the Workshop: A Look at Our Latest Handcrafted Pieces
• •Body: Stop searching for the perfect gift. A handcrafted charcuterie board from Neubauer Designs is a gift they'll use and cherish for years. Each board is a unique piece of art, made from sustainably sourced hardwoods. Shop our collection of handmade home goods today. Headline: The Gift of Timeless Craftsmanship. Call to Action: Shop Now