Brand Tone

Reassuring, Safety-Conscious, Innovative, Trustworthy, Approachable, Modern, "Cool Parent", Fun, and Engaging

Brand Values

• •Safety
• •Innovation
• •Reliability & Quality
• •Responsibility & Compliance
• •User-centricity
• •Value Creation

Best Practices

• •Prioritize Safety & Reassurance: Always lead with the benefit of enhanced safety and peace of mind. Use language that is clear, calm, and instills confidence.
• •Highlight Innovation & Technology (Simply): Talk about advanced features like DGT 3.0 connectivity and IoT, but explain them in terms of user benefits (e.g., "faster help," "alerts other drivers automatically") rather than just technical jargon.
• •Maintain Clarity and Simplicity: In an emergency, instructions and information need to be easily understood. This should be reflected in all copy – be direct, concise, and avoid ambiguity.
• •Adapt Tone to Platform, Not Core Values: While the tone can be more informal or "fun" on platforms like TikTok, the underlying message of safety, reliability, and innovation must remain consistent. The "cool parent" approach advises, but still prioritizes safety.
• •Be Authoritative and Trustworthy: Reference official approvals (DGT homologation), the upcoming legal mandate, and use statistics or facts about road safety where appropriate to build credibility. Ensure all claims are accurate and verifiable.

Social Perception

Positive, Trustworthy, Helpful & Essential, Proactive & Forward-thinking, Community-focused

Copy Examples

• •Headline: Peace of Mind on Every Journey. Help Flash: Your Guardian Angel on the Road. Body: Don't wait for an emergency to think about safety. The Help Flash V16 beacon ensures you're seen, safe, and connected when every second counts. Drive confidently, knowing you're prepared for the unexpected. Call to Action: Learn More & Drive Safer.
• •Headline: Innovation That Saves Lives. The Future of Roadside Safety is Here. Body: Help Flash isn't just a light; it's a smart, DGT 3.0 connected safety device. Instant activation, 360° visibility, and automatic emergency communication. Upgrade from outdated triangles to life-saving technology. Call to Action: Get Your Help Flash Today.
• •Headline: Seen. Safe. Secure. The Help Flash Advantage. Body: In a breakdown, visibility is everything. Help Flash makes your vehicle visible from over 1km away, in any weather. Easy to use, legally compliant, and designed for your protection. Call to Action: Discover the Help Flash Difference.
• •Social Media Post (Image: Help Flash on a car roof at dusk): Dusk driving? Stay visible, stay safe. With Help Flash, you're prepared for any roadside stop, alerting other drivers instantly. #HelpFlash #RoadSafety #InnovationForLife #DriveSafe #V16Connected
• •Short Video Ad Script: (Scene 1: Car pulls over, driver looks stressed) Narrator: A breakdown can be stressful and dangerous. (Scene 2: Driver easily places Help Flash on roof from inside car, light activates) Narrator: But it doesn't have to be. With Help Flash, activate instant, powerful 360° visibility without leaving your car. (Scene 3: Shows DGT 3.0 connection icon) Narrator: Connected to emergency services for faster help. Stay safe, stay seen. Help Flash. (On-screen text): Help Flash. Mandatory 2026. Essential Today.