Brand Tone

Personal and passionate, authentic and transparent, community-oriented and engaging, humorous and cheeky, and enthusiastic and joyful.

Brand Values

• •Handmade Quality & Individuality
• •Passion and "Herzensprojekt" (Heart-Project)
• •Family and Partnership
• •Creativity and Uniqueness
• •Sustainability

Best Practices

• •Always write from Netti's perspective, using "I," "my," and "we" (when including Dirk) to maintain the personal, founder-led voice. The brand is Netti.
• •Tell the story behind the product; don't just sell a piece of clothing. Sell the passion, the process, and the purpose behind it. Mention that it was handmade, a favorite new design, or inspired by a customer request.
• •Embrace authenticity, including moments of imperfection or 'chaos' (e.g., funny mistakes, personal challenges). This makes the brand more human and relatable.
• •Foster the community by actively asking for opinions, ideas, and feedback in captions. Share content from other creators who use Nettis Fadenwelt fabrics to build a strong, interactive community.
• •Balance the 'sweet' and innocent side of children's products with the 'cheeky' humor of the FSK18 fabrics. This dual identity is a unique strength, so use playful and audacious language when referring to the latter to reinforce this niche.

Social Perception

The brand is perceived as having a supportive community, offering high quality and unique design, being personable and relatable through its founder, and fostering a collaborative spirit among other small businesses and creators.

Copy Examples

• •Hand-sewn, packed with heart. ❤️ This little set left my workshop this morning and I couldn't be more in love! Every stitch, every seam is a piece of my passion. Just imagine what adventures your little darling will experience in it. This is exactly what Netti's Fadenwelt is all about: Unique pieces for unforgettable moments. #Handmade #NettisFadenwelt #UniquePiece
• •Okay, I admit it... with this FSK18 fabric, I couldn't help but laugh! Perfect for the next sewing project with a pinch of humor. What would you sew with it? Let me know in the comments! #FSK18 #NettisFadenwelt #SewingWithHumor #FabricLove
• •More than just a hobby – A heart project. Hi, I'm Netti, and this is my Fadenwelt (Thread World). What started as a creative outlet is now my pride and joy – a small manufactory where, with great attention to detail and the support of my husband Dirk, I create unique favorite pieces for you. Every item you find here is designed, cut, and sewn by me. Thank you for being part of my journey!
• •Pssst... The workshop has been busy! New unique items are waiting for you. Hello dear Fadenwelt friends, the sewing machine is glowing and the shelves are full again! I've spent the last few weeks creating a new collection of ready-to-buy items for your little ones – from cozy drop-crotch pants to super sweet hats. Each piece is unique and available in limited quantities. Be quick and secure your new favorite item!
• •Your Next Project Starts Here. You have the idea, we have the fabric! Discover our carefully selected organic fabrics and cheeky FSK18 designs that you won't find anywhere else. Turn your creative visions into reality. What are you waiting for? #FabricsOnline #DIY #CreativeTime #NettisFadenwelt