Brand Tone

Playful & Joyful, Friendly & Approachable, Nostalgic & Retro, Enthusiastic & Passionate, Stylish & Confident

Brand Values

• •Joy & Fun: "Designed with joy in mind," "spark connection, joy, and meaningful relationships."
• •Community & Connection: "Pickleball brings people together." Nettie aims to foster a sense of community around the sport.
• •Inclusivity & Accessibility: Positioned for "all ages and all walks," "casual players and serious athletes alike," making the sport welcoming to everyone.
• •Design & Aesthetics: A strong emphasis on "great design," "retro, colorful, nostalgic personality," and creating products that "look like the game felt...vibrant and joyful."
• •Quality & Performance: "Premium materials," "USAPA-approved," and "made to still win games." While style is key, performance is not sacrificed.
• •Creativity & Quirkiness: "Equal parts creativity + quirk + competitiveness."

Best Practices

• •Embrace Joyful Language: Actively use words and phrases that evoke happiness, fun, enthusiasm, and playfulness (e.g., "spark joy," "rally for fun," "vibrant," "delight," "laugh," "smile").
• •Keep it Inclusive and Welcoming: Write as though you're talking to a friend. Avoid overly technical jargon unless explaining a specific product benefit, and always frame it in an accessible way. Emphasize that pickleball (and Nettie) is for everyone.
• •Weave in Nostalgia (Subtly or Overtly): Reference retro aesthetics, the spirit of classic games, or the simple joys of play. This can be through design descriptions or storytelling.
• •Focus on Connection: Highlight the community aspect of pickleball. Encourage sharing, playing together, and making memories. Use "we" and "us" to foster a sense of belonging.
• •Be Visually Consistent: While this is about copywriting, the words should always match the vibrant, colorful, and often retro visual identity of the brand. Ensure the tone of the copy complements the imagery and design it accompanies.

Social Perception

Positively Perceived, Stylish & Unique, High Quality, Fun & Engaging Brand, Great for Gifting, Associated with Joy and Inclusivity

Copy Examples

• •Instagram Post (Image: Colorful Nettie paddles leaning against a net on a sunny day): Sun's out, paddles out! ☀️ Rally your crew, grab your Nettie, and let the good times roll. Because pickleball is more than a game – it's pure joy, shared. Who are you playing with this weekend? #PlayNettie #PickleballJoy #CommunityCourt
• •Website Banner (New Collection Launch): NEW VIBES HAVE ARRIVED! ✨ Dive into our latest collection of pickleball gear where retro charm meets modern performance. Get ready to serve looks and aces. Play with personality. Play Nettie.
• •Email Subject Line (Promotional): Ready to Fall in Love with Pickleball (All Over Again)? 😍 Email Body Snippet: Remember that feeling of pure, uncomplicated fun? That's what Nettie is all about. We craft premium pickleball gear that’s as vibrant and joyful as the game itself. Find your perfect paddle and let's make some memories on the court!
• •Product Description Snippet (for a specific paddle): Meet 'The Sunset Stripe' – your new court companion. Inspired by golden hour games and laughter that lingers long after the last point. This USAPA-approved paddle isn’t just a beauty; it’s built with premium carbon fiber for that perfect blend of power, control, and undeniable Nettie flair. Let's play!
• •TikTok Video Idea (Caption): Video: Quick cuts of diverse groups of people laughing and playing pickleball with Nettie paddles, set to upbeat, retro-sounding music. Your daily dose of dinks, drives, and pure, unadulterated pickleball delight! 😎 Nettie: We bring the style, you bring the smiles. Tag your pickleball pals! #NettiePickleball #GoodVibesOnly #PickleballLife #PlayMore