Tono de Marca

professional, caring, and trustworthy

Valores de Marca

• •Scientific Efficacy
• •Safety and Quality
• •Ease of Use
• •Animal Welfare

Mejores Prácticas

• •Always prioritize mentioning the VOHC acceptance and clinically proven results in marketing materials. This is your strongest unique selling proposition.
• •Pair technical terms like Calprox® and plaque inhibition with emotional, benefit-driven words like safe, healthy smile, and happy pet.
• •Consistently use phrases like human-grade ingredients, vegan, and cruelty-free to reinforce your brand's commitment to quality and ethics.
• •Acknowledge that pet dental care can be difficult. Frame your product as the simple, stress-free solution for busy pet owners.
• •Leverage social proof by featuring reviews from real customers and endorsements from veterinary professionals to build credibility and reinforce the brand's trustworthy perception.

Percepción Social

The public perception of Pet Smile is largely positive, with a strong reputation for being a premium, effective, albeit expensive, oral care solution for pets. Customers frequently praise the product's ability to improve their pet's breath and dental health. The brand enjoys a high customer rating of 4.5 out of 5 on platforms like Justdial, where users note the quality of products and knowledgeable staff. The most common drawback mentioned in reviews is the high price point, positioning it as a premium product in the market. The VOHC seal is a powerful differentiator that resonates with consumers, making them feel they are choosing a vet-recommended and reliable product.

Ejemplos de Copy

• •The Only VOHC-Accepted Toothpaste. Because their smile is worth it. Don't just mask bad breath, prevent its cause. Our clinically proven Calprox® formula safely dissolves the protein film where plaque and bacteria form. No brushing required. Just a healthier smile. #PetSmile #VOHCApproved #DogDentalHealth
• •Vet-Recommended Dental Care, Made Easy. Give your pet the best with Petsmile®. As the only toothpaste accepted by the Veterinary Oral Health Council (VOHC) for plaque inhibition, our formula is clinically proven to deliver a deeper clean. Made with human-grade ingredients and free from harsh chemicals, it's the safe, effective way to fight tartar and freshen breath. Simply apply to their teeth and let our Calprox® formula do the work.
• •Tired of Doggy Breath? A VOHC-accepted solution is here.
• •Healthy Gums, Happy Pet. Discover the Pet Smile difference. Shop our clinically proven dental care kits now.
• •My dog's breath was... a problem. But brushing was a nightmare. Then I found Pet Smile. It's VOHC-accepted, so I know it works. I just dab it on, and it helps fight plaque. Look at that happy, healthy smile! No harsh chemicals. Just fresh breath. #PetHacks #DogToothpaste #PetSmile