Brand Tone

Professional, Technical, and Service-Oriented

Brand Values

• •Performance and Reliability
• •Innovation and Technology
• •Trust and Authenticity
• •Customer Empowerment

Best Practices

• •Maintain the Bilingual Balance: Continue using English for technical terms and product names that are globally recognized, while using clear, professional Indonesian for marketing messages, support, and calls to action. This respects the audience's technical knowledge while making the brand approachable.
• •Lead with the Solution, Not Just the Spec: Instead of only saying "AX6000 Tri-Band WiFi," translate it into a benefit: "Eliminate dead zones and connect over 50 devices smoothly with our powerful AX6000 Tri-Band Mesh system."
• •Always Emphasize Trust Signals: Every piece of copy, where appropriate, should reinforce the core value proposition: "Official Online Store," "Official Warranty," and "After-Sales Support." These are key differentiators.
• •Segment Your Messaging: Tailor the copy for distinct audiences. Use terms like "uninterrupted streaming" and "happy family" for home users, while using "business productivity," "secure network," and "scalability" for business clients on platforms like LinkedIn.
• •Use Customer Testimonials: Leverage the excellent reviews you have. Incorporate quotes from satisfied customers into social media posts and on product pages to build social proof and reinforce brand promises. For example, "Our customer, Andi, says his connectivity issues are 'finally solved' thanks to the Orbi system."

Social Perception

The public perception of Netgearstore.id is highly positive, centered on product quality and effectiveness. Customers view the brand as a reliable source for high-performance networking gear that delivers on its promises. The store is seen as the legitimate, go-to provider for NETGEAR in Indonesia. While the global NETGEAR brand faces some criticism regarding post-warranty support, Netgearstore.id has successfully cultivated a reputation for reliability and satisfaction within its local market.

Copy Examples

• •Stop the Buffering. Start Streaming. Your family deserves a fast, stable WiFi connection. The NETGEAR Orbi Mesh WiFi system covers your entire home, eliminating dead zones for uninterrupted streaming and gaming. Official 2-year warranty included. Consult with our experts today!
• •The future of connectivity is here. The NETGEAR Nighthawk RS600 delivers unparalleled WiFi 7 speeds up to 18Gbps. Perfect for 8K streaming, AR/VR, and a house full of smart devices. Upgrade your home network to the next generation. #NetgearIndonesia #WiFi7 #NextGenSpeed
• •Is Your Business Network Ready for Growth? Don't let a slow network hold your team back. NETGEAR Business solutions offer reliable, secure, and easy-to-manage Switches and Access Points. From small offices to multi-floor buildings, we provide scalable networking you can trust. Official warranty and after-sales support guaranteed.
• •Netgear Official Store ID. Fast WiFi Routers & Mesh. Get the fastest, most stable network with NETGEAR. Official warranty & free consultation. Shop WiFi 6/7 systems now.
• •A Special Offer to Upgrade Your NETGEAR Experience. As a valued member of the NETGEAR family, you know the importance of a reliable connection. Is it time to upgrade? Explore our new line of WiFi 6E and WiFi 7 products and experience a new level of performance. Plus, enjoy an exclusive 10% discount on your next purchase.