Brand Tone

Caring and Emotional, Reliable and Professional, Accessible and Service-Oriented, Visually Appealing and Fresh

Brand Values

• •Customer Satisfaction
• •Reach and Reliability
• •Quality and Freshness
• •Emotional Connection
• •Expertise

Best Practices

• •Focus on the "Why": Always circle back to the emotional reason behind sending flowers – love, celebration, sympathy, gratitude. Use language that evokes these feelings.
• •Emphasize Freshness and Quality: Consistently use words like "fresh," "vibrant," "beautiful," "handcrafted," and "quality" when describing products and services.
• •Highlight Reliability and Reach: Reassure customers with phrases like "dependable delivery," "nationwide," "worldwide," "expert florists," and "trusted network" (mentioning Interflora where appropriate).
• •Keep it Warm and Approachable: Use a friendly and helpful tone. Address the customer directly (e.g., "Let us help you," "Your message is in caring hands"). Ensure calls to action are clear and inviting.
• •Visual-Verbal Harmony: Ensure the copy complements the visual imagery. If showing a vibrant bouquet, use equally vibrant and positive language. If the context is more somber, adjust the tone to be empathetic and supportive. The language should enhance the story the flowers tell.

Social Perception

Reliable flower delivery service, particularly for those sending flowers to Greece from abroad. The association with Interflora likely boosts credibility. Customers probably perceive them as a convenient way to send a traditional, emotional gift. The brand is likely seen as traditional yet adaptive (through its online presence and e-shop). The primary audience seems to be Greek residents and individuals internationally who wish to send flowers to Greece and Cyprus.

Copy Examples

• •Headline: Bridging Miles with Blooms: Send Your Heartfelt Wishes Across Greece & Beyond. Body: No matter the distance, NetFlower ensures your love arrives fresh and beautiful. From Athens to the most charming village, our local florists handcraft and deliver stunning arrangements. Because every occasion deserves the perfect flower. Order today, touch their heart tomorrow.
• •Headline: Say It With Flowers: Fresh, Fast, and Full of Feeling. Body: Life's special moments bloom brighter with NetFlower. Our network of 800 expert florists across Greece guarantees fresh, vibrant flowers delivered with care, often within hours in Athens. Let us help you send a message that truly blossoms.
• •Headline: The Art of Emotion, Delivered. NetFlower: Your Trusted Partner in Gifting. Body: From joyful celebrations to moments of comfort, flowers speak a universal language. At NetFlower, we're passionate about crafting beautiful expressions of your feelings. With reliable delivery and the quality assurance of the Interflora network, your message is in caring hands.
• •Headline: Fresh Flower Guarantee: From Our Fields to Their Arms, With Love. Body: We believe in the power of a fresh bouquet. That's why NetFlower is committed to quality, from sourcing the finest blooms to ensuring timely delivery. Let the vibrant colors and delicate fragrances convey your care, effortlessly.
• •Headline: More Than Just Flowers, It's a NetFlower Moment. Body: Birthdays, anniversaries, or just because – make any day unforgettable. Explore our curated collections, handcrafted with passion by local Greek florists. Experience the ease of sending joy, beautifully presented and reliably delivered.