Brand Tone

Enthusiastic & Passionate, Community-Focused, Official & Authentic, Playful & Fun, Informative

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Fan Engagement/Connection
• •Innovation
• •Accessibility (to merchandise)

Best Practices

• •Know Your Audience per Platform & Product: Tailor the enthusiasm and language. Identity V fans might appreciate a slightly more dramatic or mysterious tone, while Eggy Party allows for more overtly playful language. TikTok copy can be more informal and trend-driven than a website product description.
• •Emphasize "Official" and "Authentic": Consistently reassure customers they are getting genuine, high-quality merchandise directly linked to their favorite games. This builds trust.
• •Use Community-Specific Language & Hashtags: Incorporate game-specific terminology, character names, and popular community hashtags to show you're part of the fandom and to increase visibility. (e.g., #IDV, #NarakaBladepoint, game-specific event hashtags).
• •Maintain Enthusiasm and Passion: Let the excitement for the games and the merchandise shine through. Use exclamation points appropriately, emojis where suitable (especially on social media), and vivid descriptions.
• •Be Clear, Concise, and Informative (especially for product details and policies): While being enthusiastic, ensure that essential information regarding product features, pre-order details, shipping, and sales is communicated clearly to avoid confusion and manage expectations. This is crucial given some of the past feedback on communication.

Social Perception

Positive as the legitimate place to buy official merchandise; mixed due to customer service & shipping issues; Enthusiast Hub for dedicated fans.

Copy Examples

• •The Manor's gates creak open once more! ✨ Get your official [Character Name] 'Echoes of the Abyss' figurine, meticulously crafted and straight from the world of Identity V. Pre-order now and bring a piece of the mystery home! #IdentityV #OfficialMerch #NetEaseStore
• •Waddle into savings! 🎉 Our adorable Eggy Party plushies are now on sale! Grab your favorite cuddly Eggy companion before they roll away. Perfect for hugs and adding a dash of fun to your day! #EggyParty #PlushieLove #NetEaseStoreSale
• •Your official gateway to the worlds you love! From the thrilling chases in Identity V to the vibrant lands of NARAKA: BLADEPOINT, find authentic collectibles, apparel, and more, made for the fans, by the fans (with a little help from us 😉). What are you adding to your collection? #NetEaseGames #FanMerch #OfficialStore
• •Unlock a world of languages! 🌍 The Youdao Dictionary Pen 3 offers instant translation and smart learning features. Perfect for students and adventurers alike. Explore new horizons, one scan at a time. Available now on NetEase Store! #Youdao #LanguageLearning #SmartTech
• •Shhh... something thrilling is coming. 🤫 A new Limited Edition Blind Box series for [Game Name] is dropping soon, exclusively at NetEase Store! Which rare find will you uncover? Stay tuned for the reveal! #BlindBox #LimitedEdition #GamingCollectibles #NetEaseExclusive