Brand Tone

Professional, Reliable, Solution-Oriented, Innovative, Approachable

Brand Values

• •Integrity and Trust
• •Quality
• •Customer Relationships
• •Employee Value
• •Innovation
• •Reliability and Professionalism
• •Safety
• •Community Contribution

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Professional, Reliable, Solution-Oriented, Innovative, Approachable), key messaging points, preferred terminology (e.g., "end-to-end solutions," "holistic approach"), and things to avoid. Share this guide with everyone who creates content.
• •Prioritize "Solutions" and "Partnership": Frame copy around how Network Steel helps clients achieve their goals. Emphasize collaboration and problem-solving rather than just selling products. Use phrases like "partnering with you," "your project success," "we provide solutions for."
• •Highlight Expertise and Experience Consistently: Regularly reference the 30+ years in business, their work with prominent builders, and their depth of knowledge in structural steel. This reinforces trust and reliability.
• •Maintain Professionalism with an Approachable Touch: While the core tone is professional, especially given the B2B nature, infuse approachability in social media and community-focused content. Showcase the human side of the company through team spotlights or behind-the-scenes glimpses where appropriate.
• •Ensure Consistency Across All Channels: Whether it's a website update, a LinkedIn article, a Facebook post, or a product description, the core tone and values (Quality, Reliability, Innovation, Customer Focus) should resonate. Regularly audit content across platforms to check for consistency.

Social Perception

Industry Recognition, Trusted Partner, Limited Public Customer Feedback, Positive Employee Outlook

Copy Examples

• •Headline: Building Queensland's Future, Together. 30+ Years of Trusted Steel Solutions. Body: For over three decades, Network Steel has been the trusted partner for Queensland's leading builders. From foundational beams to intricate architectural steelwork, we deliver quality you can build on. Discover our end-to-end solutions. #NetworkSteel #StructuralSteel #QueenslandBuilders #TrustedPartner
• •Headline: The Network Steel Difference: Quality, Innovation, Reliability. Body: It's more than just steel; it's a commitment to excellence. Our innovative "Green Beam" products and comprehensive support services ensure your project stands strong. Experience the Network Steel advantage. [Link to website] #SteelSolutions #InnovationInSteel #BuildingSolutions #GreenBeam
• •Headline: Your Project, Our Priority. Seamless Steel Supply from Concept to Completion. Body: Navigating steel requirements can be complex. At Network Steel, we simplify the process. Our expert team offers a holistic approach – from estimation and detailing to fabrication and on-site support. Let's build something great. Contact us for a consultation. #ConstructionSteel #ProjectPartners #SteelFabrication #CustomerCentric
• •Headline: Strength in Community. Strength in Steel. Body: Network Steel is proud to support the communities we help build. Our commitment goes beyond supplying quality steel; it's about fostering growth and giving back. Learn more about our community initiatives. #CommunityFocused #QLDBusiness #SupportingBuilders
• •Headline: Elevate Your Build with Network Steel's Adjust-A-Post. Body: Precision and flexibility where you need it most. Our Australian-made Adjust-A-Post system offers reliable, on-site height adjustment for residential projects. Engineered for durability, designed for builders. Shop now or learn more. [Link to product page] #AdjustAPost #SteelPosts #ResidentialConstruction #AustralianMade #InnovativeBuilding