Brand Tone

Personal and Relatable, Aspirational yet Accessible, Elegant and Refined, Supportive and Solution-Oriented

Brand Values

• •Quality and Originality
• •Affordability
• •Customer Satisfaction
• •Simplicity and Essentialism
• •Passion for Fashion
• •Well-being and Peace of Mind

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, key messaging themes (elegance, simplicity, quality, well-being), preferred vocabulary (e.g., "chic," "serene," "essential," "quality"), and a "do-not-use" list. Refer to the "Mon Histoire" section as a foundational document.
• •Emphasize "Chic Simplicity": Consistently weave in the idea that the products offer both style ("chic") and a sense of calm or organization ("net," simplified living). This connects to the core brand story.
• •Maintain a Personal yet Professional Balance: While sharing the personal journey is good for connection, ensure the overall tone remains polished, elegant, and trustworthy, reflecting the "chic" aspect.
• •Focus on Benefits Beyond the Product: Highlight how the accessories contribute not just to an outfit, but to a feeling of organization, confidence, or a more streamlined lifestyle, echoing the founder's values.
• •Ensure Consistency Across All Touchpoints: Even without a large social media presence, the tone on the website, in email communications (like to the "WONDER MAMAS" VIP list), product descriptions, and any customer service interactions should be harmonious and reflect the established brand voice.

Social Perception

The brand wants to be perceived as a provider of stylish, quality, and affordable fashion accessories that also subtly promotes a lifestyle of organized simplicity and well-being. Customers who resonate with the founder's story might perceive the brand as authentic and value-driven. Those focused on products are likely to perceive it based on the quality, style, and price of the items, and their shopping experience. The term "Net et Chic" itself generally evokes a positive image of style and neatness.

Copy Examples

• •Headline for a new handbag collection: "Elegance Simplified. Discover handbags that bring chic order to your everyday."
• •About Us snippet: "More than just accessories, Net et Chic is a curated collection born from a passion for fashion and a journey towards a more serene life. We believe in quality pieces that add style and simplicity to your world, without the clutter. Find your essential elegance here."
• •Product description opening for a wallet: "Keep life beautifully organized. Our [Product Name] wallet combines timeless chic with practical design, ensuring your essentials are always perfectly in place."
• •Email subject line for VIP list: "A little touch of chic, a lot more peace of mind. Your exclusive look inside..."
• •Instagram caption (if they had one, for an image of a well-organized bag): "Where style meets serenity. Our pieces are designed to be effortlessly chic and wonderfully functional, helping you focus on what truly matters. #NetEtChic #SimplyChic #OrganizedElegance"