Brand Tone

Inspiring, Friendly & Approachable, Helpful & Practical, Cozy & Homely, Feminine-skewed

Brand Values

• •Joy & Well-being
• •Inspiration
• •Practicality & Convenience
• •Connection & Community
• •Quality & Trustworthiness

Best Practices

• •Know Your Audience (The Libelle Reader): Always write as if you're speaking to a friend who loves the Libelle magazine – someone who values home, family, practical tips, and a touch of inspiration. Use language they use and understand.
• •Embrace "Cozy" and "Inspiring": Infuse copy with words and phrases that evoke warmth, comfort, happiness, and the spark of new ideas. Think "gezellig" (the Dutch concept of coziness and conviviality) translated into product benefits.
• •Maintain a Helpful, Positive Voice: Frame product benefits around solving everyday problems, adding joy, or making life a little easier and more beautiful. Avoid overly technical jargon or a purely transactional tone.
• •Align with Magazine Content: Where appropriate, reference themes, articles, or the general ethos of Libelle magazine to create a seamless brand experience between the publication and the shop. This reinforces familiarity and trust.
• •Be Authentic and Relatable: Share stories or scenarios (even brief ones in product descriptions) that resonate with the everyday life and aspirations of the target customer. Authenticity builds a stronger connection than generic sales copy.

Social Perception

Trusted Source (for its target audience), Familiar & Comfortable, Aspirational yet Attainable, Dependence on Magazine's Reputation, Expectations of Service

Copy Examples

• •Homepage Banner (New Spring Collection): Breathe new life into your home! 🌷 Discover our fresh Spring Collection, handpicked to bring sunshine and smiles to every corner. Just like your favorite Libelle pages, but tangible!
• •Product Description (Gardening Tool Set): Get your hands dirty and your heart happy! Our ergonomic gardening set makes planting and pruning a joyous breeze. Create your own little patch of paradise, inspired by Libelle's greenest thumbs.
• •Email Subject Line (Weekend Promotion): Your Weekend Treat from Libelle Shop: Cozy up & Save! *Body Snippet:* Unwind in style with our latest arrivals – perfect for those well-deserved moments of relaxation. Find your new favorite find and enjoy a special Libelle reader discount!
• •Social Media Post (Promoting a Cookbook): Whip up some magic in the kitchen! ✨ This beautiful cookbook, featured in Libelle, is packed with delicious, easy-to-follow recipes the whole family will adore. What will you create first? #LibelleShop #HomeCooking #Inspiration
• •Abandoned Cart Reminder: Still thinking it over? Your lovely finds from Libelle Shop are waiting! We've saved your basket – perhaps a little inspiration for your home or a treat for yourself is just what you need today?