Brand Tone

luxurious, sophisticated, elegant, and aspirational

Brand Values

• •Quality & Excellence
• •Luxury & Sophistication
• •Innovation
• •Sensory Experience & Mood Elevation
• •Ethical Sourcing & Sustainability

Best Practices

• •Use Evocative and Sensory Language: Describe scents and their effects using rich, descriptive words that appeal to the senses and emotions (e.g., "captivating," "indulgent," "vibrant," "serene").
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. Keep the language polished and sophisticated.
• •Highlight Quality and Craftsmanship: Emphasize the use of premium ingredients, expert blending, and the luxurious nature of the products.
• •Focus on the Experience and Mood: Connect the fragrances to the feelings and atmospheres they create (e.g., "create a wellness sanctuary," "transform your space," "elevate your mood").
• •Ensure Visual and Textual Harmony: The copywriting should align with the brand's visual identity – elegant packaging, sophisticated imagery – to create a cohesive luxury experience.

Social Perception

high-end, desirable brand

Copy Examples

• •Elevate your everyday. Discover the exquisite artistry of NEST New York fragrances and transform your space into a sanctuary of scent.
• •Indulge in the essence of luxury. Our meticulously crafted candles, diffusers, and perfumes are designed to captivate your senses and elevate your mood.
• •Experience the transformative power of scent. NEST New York blends the familiar with the exotic, creating unforgettable fragrances that tell a unique story.
• •Crafted by master perfumers, beloved by connoisseurs. Immerse yourself in the sophisticated world of NEST New York and find your signature scent.
• •More than just fragrance, it's a feeling. Let NEST New York infuse your life with moments of beauty, tranquility, and inspiration.