Brand Tone

Friendly and Approachable, Inspirational and Aspirational, Helpful and Supportive, Professional and Quality-Oriented

Brand Values

• •Quality and Variety
• •Customer Satisfaction
• •Inspiration and Style
• •Accessibility and Convenience
• •Collaboration

Best Practices

• •Always Be Welcoming and Positive: Start and end communications with a friendly tone. Use inviting language that makes the customer feel valued and understood.
• •Focus on Solutions and Inspiration: Frame product descriptions and content around how Nesting helps customers achieve their desired home aesthetic and comfort. Go beyond just listing features; explain the benefits and inspire with possibilities.
• •Maintain Clarity and Simplicity: While inspirational, ensure the language is easy to understand. Avoid overly technical jargon. Make information about products, purchasing, and delivery straightforward.
• •Emphasize Quality and Trust: Subtly weave in mentions of product quality, careful selection of brands, and commitment to customer satisfaction to build and maintain trust.
• •Engage with a Human Touch: Whether it's responding to comments on social media or writing email copy, maintain a personal and approachable voice. Use "we" and "you" to create a direct connection with the audience.

Social Perception

Positive Customer Experiences, Reliable Online Retailer, Source of Inspiration, Focus on Rugs

Copy Examples

• •Homepage Banner (General): Transform your house into a home you love. Discover thousands of quality pieces and endless inspiration at Nesting – where your dream space comes to life.
• •Rug Category (Product Focused): Step into comfort and style. From plush wool to vibrant modern designs, find the perfect rug at Nesting to anchor your room with warmth and personality. Quality you can feel, designs you’ll adore.
• •Social Media Post (Inspirational): Imagine this cozy corner in your home ✨. Our latest collection of [Product Type, e.g., velvet cushions and artisanal throws] is here to add that touch of warmth and elegance. What’s your favorite way to create a cozy nest? #NestingRO #HomeDecor #Inspiration
• •Email Newsletter Subject (Promotion): Your Home Deserves a Little Love ❤️ (and a 15% Discount!)
• •Blog Post Introduction (Helpful): Choosing the right lighting can completely transform a room, but where do you start? Don’t worry, the Nesting team is here to shine a light on the process! In this guide, we’ll walk you through...