Brand Tone

Warm, authentic, and nurturing; friendly and approachable, speaking to customers as fellow parents. Language is gentle and evocative, centered around magic, imagination, and cherished family moments. Aspirational yet grounded, showcasing beautiful interiors while maintaining a relatable voice. Overall calming and reassuring.

Brand Values

• •Quality & Durability
• •Sustainability & Responsibility
• •Craftsmanship & Authenticity
• •Imagination & Nurturing Childhood
• •Family & Community

Best Practices

• •Lead with "Why": Always connect the product back to the core values of family, imagination, and sustainability. Instead of just listing features, explain why those features matter to a parent and child.
• •Use Storytelling: Share the narrative of the brand's founders, the making process, and how the products fit into a family's life. This builds an emotional connection and reinforces authenticity.
• •Embrace Warm & Nurturing Language: Use words like "cozy," "cherished," "magic," "little ones," and "heirloom." Keep the tone gentle, encouraging, and positive, avoiding overly corporate or sales-heavy language.
• •Maintain Visual Consistency: Ensure all photography and visual content aligns with the warm, natural, and clean aesthetic. This visual tone is just as important as the written copy in conveying the brand's identity.
• •Engage as Parents: When interacting on social media or in customer service, maintain the "parent-to-parent" voice. Be empathetic, helpful, and personable to reinforce the brand's relatable and trustworthy perception.

Social Perception

Highly positive. Viewed as a premium, trustworthy brand that delivers on promises of quality and craftsmanship. Customers find products exceed expectations and are worth the investment. Perceived as run by genuine, passionate people, resonating well with target audience. Sustainability and UK-based manufacturing contribute to a positive image among conscious consumers.

Copy Examples

• •Where little imaginations take flight. Create a cozy corner for stories and dreams with our solid oak bookshelf. Handcrafted to hold their most treasured tales, it’s more than just furniture—it’s a doorway to new adventures. Tap to shop the Woodland collection. #NestieHome #HandmadeForKids #SustainableLiving
• •Built for the beautiful chaos of family life. From forts and tea parties to quiet bedtime stories, our handcrafted children's furniture is made to be a part of your family's everyday magic. Designed by parents, for parents. Discover timeless pieces, sustainably made in the UK. Shop now and enjoy free shipping on orders over £75.
• •A little lift for your little one. Whether they're helping in the kitchen, reaching for their favorite book, or brushing their teeth before bed, our two-step stool is the perfect companion for their growing independence. Crafted from solid Ash, its sturdy design and smooth, child-safe finish offer the security you need and the timeless style you love.
• •The home of handmade heirlooms. Discover our collection of children's furniture and furnishings, lovingly crafted in the UK from sustainable materials.
• •Subject: A little something from our workshop to your home. Hi [Customer Name], here at Nestie, we believe the most beautiful homes are filled with love and stories. As parents ourselves, we pour our hearts into every piece we create, hoping it becomes a small part of your family’s tale. This week on the blog, we’re sharing our tips for creating a calming and creative play space. Read more [link].