Brand Tone

Empathetic and Caring; Educational and Helpful; Authentic and Relatable; Authoritative yet Accessible

Brand Values

• •Canine Well-being
• •Empathy
• •Trust and Transparency
• •Community
• •Education

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like "We know how hard it is when..." or "Does your pup ever..." to show you relate to the customer's problem.
• •Tell Stories, Don't Just Sell Products: Weave the brand's origin story and customer success stories into your copy. People connect with narratives more than feature lists.
• •Focus on the Benefit-Driven Outcome: Instead of saying "This bed is made of plush faux fur," say "This bed gives your dog the comforting feeling of a warm hug." Translate features into emotional benefits.
• •Amplify Community Voices: Make user-generated content and testimonials a cornerstone of your marketing. Encourage customers to share their stories and feature them prominently. This builds social proof and trust.
• •Maintain a Consistent Voice: Whether writing a tweet, a product description, or an email, the tone should always be warm, supportive, and helpful. Create a simple brand voice guide to ensure every team member communicates in the same way.

Social Perception

A Niche Specialist; Trustworthy and Effective; A Supportive Community

Copy Examples

• •Facebook Ad: Headline: Does your dog hate it when you leave? Body: The whining, the pacing, the sad eyes... separation anxiety is heartbreaking for you and your pup. Our Calming Cuddle Bed is designed to mimic a mother's hug, providing a sense of security that helps soothe your dog's stress while you're away. Give them the comfort they deserve. 🐾 #DogAnxiety #CalmingBed
• •Instagram Post: (Image: A customer's photo of their dog sleeping peacefully in a NervousPuppy bed) Caption: This is what a stress-free snooze looks like. ❤️ A huge thank you to @[user] for sharing this peaceful moment with Bella in her Calming Cuddle Bed. Seeing your pups find comfort and calm is why we started NervousPuppy. Share your #NervousPuppy moments with us!
• •Product Description: Title: The Enrichment Lick Mat: A Calming Distraction for Anxious Pups. Body: Turn stress into a fun, engaging activity. Our Enrichment Lick Mat is designed to reduce anxiety and boredom by encouraging licking, a naturally calming behavior for dogs. Simply spread your pup’s favorite treat (like peanut butter or yogurt) and let them get to work. Perfect for thunderstorms, vet visits, or when they just need a little quiet time.
• •Email Newsletter Snippet: Subject: 3 signs of hidden anxiety in your dog. Body: Hi [Customer Name], did you know that excessive yawning or lip licking isn't always about being tired or hungry? It can be a subtle sign of stress. At NervousPuppy, we believe that understanding your dog is the first step to helping them. This week on the blog, we're exploring three often-missed signs of anxiety and what you can do to help.
• •TikTok Video Idea: Concept: A "before and after" video. Scene 1 (Text: "Before his NervousPuppy bed"): Quick cuts of a dog pacing, whining at the door, or restlessly moving around the room. Use a slightly tense, trending audio. Scene 2 (Text: "After"): The audio switches to a soft, calming sound. The video shows the same dog curled up and sleeping soundly in their Calming Cuddle Bed. Caption: The sleep they deserve. ✨ #dogsoftiktok #anxiousdog #calmingdogbed #nervouspuppy