Brand Tone

professional, experienced, and client-focused. There's also a strong undercurrent of being family-oriented and community-driven

Brand Values

• •Integrity and Honesty
• •Client Satisfaction/Client Focus
• •Quality and Value
• •Reliability and Trustworthiness
• •Teamwork and Positive Team Environment
• •Community Involvement
• •Diligence and Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (professional, client-focused, trustworthy, community-oriented) and core values (integrity, quality, reliability). Provide examples of "do's and don'ts" for language and style.
• •Prioritize "Client-Focused" Language: Frame benefits from the client's perspective. Instead of just listing product features, explain how those features solve client problems or help them achieve their goals (e.g., "Our moisture-resistant substrates ensure durability" becomes "Enjoy peace of mind with furnishings built with premium, moisture-resistant substrates for lasting durability and reliability").
• •Emphasize Trust and Reliability: Use words and phrases that build confidence, such as "trusted partner," "proven expertise," "reliable solutions," "committed to quality," "transparent process." Highlight their long experience and successful track record.
• •Maintain Professionalism with a Human Touch: While the tone is professional, incorporate the warmth of their family values and community focus where appropriate. Share stories of client success or community involvement to humanize the brand.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or sales materials, the core tone and messaging should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

reputable and established supplier in the hospitality and building sectors

Copy Examples

• •Building Excellence, Together. Your Trusted Partner in Hospitality & Construction.
• •Quality You Can Trust. Value You Deserve.
• •More Than Products, We Deliver Peace of Mind.
• •The Foundation of Great Spaces: Integrity, Quality, Partnership.
• •Transform Your Vision into Reality with Nerval's End-to-End Solutions.