Brand Tone

nurturing, empowering, and authentic

Brand Values

• •Natural & Organic Integrity
• •Self-Care & Empowerment
• •Efficacy & Results
• •Cruelty-Free & Eco-Friendly
• •Inclusivity

Best Practices

• •Lead with Empowerment: Frame your copy around the idea of empowering the customer. Use active, encouraging language that inspires them to take charge of their self-care journey.
• •Highlight the 'Handcrafted' & 'Organic' Difference: Always emphasize that the products are made with natural, organic ingredients and are handcrafted. This reinforces the brand's core values of quality and integrity.
• •Use Storytelling and Testimonials: Integrate customer stories and reviews into your copy. This provides social proof and connects with potential buyers on an emotional level, showcasing real-world results.
• •Maintain a Nurturing Tone: Use words like 'nourish,' 'restore,' 'embrace,' and 'celebrate' to maintain a gentle and caring voice. The copy should feel like advice from a trusted and knowledgeable friend.
• •Educate and Inform: Position the brand as an expert by sharing valuable information. Create blog posts, social media carousels, or short videos that explain the benefits of key ingredients or offer tips for hair and skincare routines, just as you do with your patch test guide.

Social Perception

Trusted for Results, High-Quality Ingredients, and Positive Customer Experience, built on customer satisfaction and product effectiveness, positioning the brand as reliable and effective.

Copy Examples

• •Headline: Unlock Your Hair's Potential. Body: Your journey to thicker, healthier hair starts here. Our Power Grow Oil is a handcrafted blend of nature's best, designed to nourish your scalp and awaken your follicles. It's not just oil; it's a daily ritual of self-love for your hair.
• •Headline: Embrace Soft, Nourished, Tangle-Free Hair. Body: Infused with organic castor oil and raw shea butter, our Leave-In Conditioner is your secret to effortlessly manageable and radiant hair. Give your curls the love they deserve.
• •Subject: A Gift From Nature, For Your Skin & Hair. Body: Welcome to the Nerabel Beauty family! We believe that self-care is an essential act of empowerment. Discover our handcrafted, organic solutions and begin your journey to radiant skin and healthy hair today. Explore our best-sellers and find your new favorite ritual.
• •Headline: Gentle Relief, Naturally. Body: Soothe and calm irritated skin with our Eczema Body Butter. Meticulously handcrafted with gentle, organic ingredients, this butter provides the deep, nurturing moisture your skin is craving. Experience the joy of comfortable, radiant skin.
• •Scene: A person with dry, brittle hair before) Voiceover: My hair used to feel like this... (Scene: Applying the Rapid Hair Renewal Set) Voiceover: ...until I discovered the power of Nerabel Beauty's natural, handcrafted formulas. (Scene: The same person with visibly healthier, shinier hair) Voiceover: Now, this is my hair. Healthy, strong, and full of life. This is self-care. This is empowerment.