Brand Tone

Personal and Heartfelt, Friendly and Approachable, Creative and Inspiring, Helpful and Customer-Oriented

Brand Values

• •Personalization
• •Cherishing Memories
• •Quality
• •Thoughtful Gifting
• •Customer Satisfaction
• •Joy and Connection

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., heartfelt, friendly, inspiring) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Emphasize "You" and "Your": Focus the copy on the customer, their memories, their creativity, and their feelings (e.g., "Your cherished moments," "Create your unique story"). This reinforces the personal connection.
• •Use Storytelling: Share stories (even short snippets) of how customers use the products or the inspiration behind designs. This resonates with the heartfelt and memory-keeping values. User-generated content is excellent for this.
• •Maintain a Positive and Encouraging Lexicon: Use words that evoke positive emotions, creativity, and connection (e.g., "cherish," "celebrate," "inspire," "joy," "special," "unique," "beautiful," "love").
• •Be Consistent Across All Channels: Ensure the tone is the same on the website, product descriptions, social media posts, email marketing, and customer service interactions. Regular audits can help maintain this consistency.

Social Perception

Highly Positive, Gift-Worthy, Creative Outlet, Trustworthy

Copy Examples

• •Instagram Post (Image: A collage of photo magnets on a fridge): Turn your fridge into a gallery of smiles! ✨ Each little magnet tells a big story. What precious moments would you stick on yours? Share your ideas below! #JouwMagneetmoment #PhotoMagnets #CherishEveryMoment #PersonalizedGifts #HomeDecor
• •Website Banner (Hero image: Hands placing a custom text magnet on a magnetic board): Your Words, Your Vibe, Your Magnet. ✨ Create a unique magnetic message that sparks joy every day. Perfect for affirmations, inside jokes, or simply a beautiful reminder. Design yours now!
• •Email Subject Line (Promotion for new magnetic board designs): New Ways to Display Your Heartfelt Moments! ❤️ Explore Our Latest Magnetic Boards. Email Body Snippet: Hello [Customer Name], At Jouw Magneetmoment, we believe every memory deserves a special place. Discover our new collection of beautifully designed magnetic boards, perfect for showcasing your favorite photo magnets and personalized messages. Let's make your memories stick, stylishly!
• •Facebook Ad (Carousel showing different product uses - e.g., wedding favor magnets, baby announcement magnets, travel memory magnets): From 'I Do' to 'Baby's First Smile' and Every Adventure In-Between! 🌍💕 Jouw Magneetmoment helps you capture life's most treasured milestones. Create beautiful, lasting magnet keepsakes for yourself or as the perfect heartfelt gift. Swipe to see the magic! -> Shop Now.
• •Product Description Snippet (For a "Build Your Own Photo Magnet Set"): Every photo holds a universe of feeling. With our custom photo magnet sets, you become the storyteller. Select your dearest snapshots – the sun-drenched holidays, the silly faces, the quiet smiles – and we’ll help you turn them into beautiful, durable magnets that bring warmth and personality to any space. It’s more than a magnet; it’s a little piece of your heart you can see and touch every day.