Brand Tone

Friendly & Approachable (understated)

Brand Values

• •Customer Satisfaction
• •Sharing & Community (aspirational)
• •Reliability
• •Value
• •Functionality

Best Practices

• •Incorporate the 'Enjoy and Share' philosophy subtly.
• •Focus on visual appeal in content creation, especially for platforms like Pinterest.
• •Address and clarify any potential confusion with similar-sounding brand names.
• •Ensure consistent branding across all platforms, updating outdated descriptions.
• •Prioritize customer satisfaction by highlighting product functionality and value.

Social Perception

A brand focused on providing satisfying and reliable home and kitchen products, encouraging a sense of community and shared discovery through the enjoyment of these products.

Copy Examples

• •"We hope you enjoy our latest kitchenware collection as much as we enjoyed designing it for you!"
• •"Share your organized and modern kitchen setup with us! Tag us in your photos."
• •"Designed for your satisfaction. We want you to love our products"
• •"Find the perfect addition to your home and share the joy with your friends and family."
• •"We are commited to provide satisfying products. Feel free to contact us if you need help!"