Brand Tone

Friendly and Approachable, Encouraging and Positive, Reassuring and Trustworthy, Youthful and relatable

Brand Values

• •Accessibility
• •Quality & Effectiveness
• •Safety
• •Customer Satisfaction
• •Confidence Building
• •Integrity/Authenticity

Best Practices

• •Embrace Positivity and Encouragement: Always frame messaging around the positive outcomes of using Neosmile products (confidence, brighter smile, better impressions) rather than focusing on dental problems in a negative light.
• •Maintain a Friendly, Relatable Voice: Use conversational language, emojis where appropriate (especially on social media), and address the audience directly. Avoid overly technical jargon. Think 'friend giving advice' rather than 'clinical expert.'
• •Consistently Highlight Core Values: Weave in mentions of safety (peroxide-free, enamel-safe), effectiveness, affordability, and the founders' mission where relevant to reinforce trust and brand identity.
• •Show, Don't Just Tell (with a Bangladeshi Focus): Incorporate testimonials and user-generated content (with permission) that are relatable to the Bangladeshi audience. Use language and imagery that resonate locally.
• •Be Clear, Simple, and Action-Oriented: Ensure calls to action are clear. Product benefits and usage instructions should be easy to understand, reflecting the brand’s commitment to accessibility and ease of use.

Social Perception

Positive (amongst featured customers), Limited Wider Visibility, Trust in Safety and Results

Copy Examples

• •Instagram Post (Image: Smiling person holding Neosmile product): Unlock your brightest smile, Bangladesh! ✨ Our Advanced Teeth Whitening Strips are here to boost your confidence, one shade at a time. Safe, effective, and oh-so-easy to use. Ready for your Neosmile transformation? 😉 #NeosmileBD #ConfidentSmile #TeethWhiteningBangladesh #ShineBright
• •Facebook Ad (Carousel showing product and before/after): Tired of hiding your smile? Neosmile Bangladesh brings you affordable, university student-founded teeth whitening that *actually* works! 🌿 Our herbal powder and advanced strips are peroxide-free and enamel-safe. Get ready for brighter days and a more confident you! Free delivery nationwide. Shop now! 👉 [Link]
• •Website Banner: Your Journey to a Dazzling Smile Starts Here! ✨ Effective. Safe. Affordable. Discover Neosmile's trusted teeth whitening solutions and smile with confidence. As seen on happy customers all over Bangladesh! [Shop Now Button]
• •Email Newsletter Snippet (Subject: Reveal Your Radiance with Neosmile!): Hey [Customer Name], ready to let your smile truly shine? At Neosmile, we believe everyone in Bangladesh deserves a confident, radiant smile without breaking the bank. Our founders, once students just like you, created our gentle yet powerful whitening products with exactly that in mind! Discover the Neosmile difference today. P.S. Your teeth will thank you! 😉
• •Product Page Description Snippet (for Whitening Strips): Say hello to noticeably whiter teeth and a supercharged confidence boost! Our Advanced Teeth Whitening Strips are designed for visible results without the worry. Peroxide-free, gentle on enamel, and backed by happy smiles across Bangladesh. Just 15-20 minutes a day to your brightest smile yet. It's time to shine! ✨