Brand Tone

Satirical, Humorous, Provocative, Edgy, Niche, In-the-Know, Opinionated, Critical, Informal, Direct, Visually Distinct

Brand Values

• •Individuality & Self-Expression
• •Rebellion & Non-Conformity
• •Creativity & Uniqueness
• •Authenticity (within its niche)
• •Community Connection
• •Cultural Commentary

Best Practices

• •Embrace the Satire: Consistently use humor, irony, and satirical observations that resonate with online subcultures. Don't be afraid to poke fun at trends, including those your audience loves (they're likely in on the joke).
• •Speak the Lingo: Incorporate internet slang, meme references, and niche terminology relevant to the cyberpunk, punk, and specific music/internet subcultures you engage with. This reinforces the "in-the-know" aspect of the brand.
• •Stay Provocative (Strategically): Maintain an edgy and opinionated voice. Ask challenging questions, state bold opinions, and encourage debate, but ensure it aligns with the overall brand values and doesn't alienate your core audience excessively.
• •Visual-Verbal Consistency: Ensure the copy's tone (edgy, futuristic, humorous) matches the visual aesthetic of the clothing (cyberpunk, glitch art) and the style of your content (e.g., YouTube video editing, thumbnail design). The "About Us" page sets a good foundation; carry this through all communications.
• •Foster Community Dialogue: Use copy to invite interaction, solicit opinions (even controversial ones), and create a sense of shared identity among your audience. Position Neopunk FM not just as a store, but as a cultural commentator and hub for its niche.

Social Perception

Content Creator/Influencer, Entertaining & Funny (by fans), Satirical & Not-to-be-Taken-Literally (by many), Niche & Specific, Potentially Divisive or Misunderstood, Trend-Aware/Influential (within their sphere), Clothing Brand (Secondary to Content)

Copy Examples

• •System error: boring wardrobe detected. Upload Neopunk FM. Our new [Shirt Name] tee just crashed the server. Glitch out the mainstream. Shop now before it's 404.
• •Sunset grids & neon nights. This ain't your parents' nostalgia. It's the future, re-mixed. Zip up the [Hoodie Name] and ride the retro-wave. Warning: may cause spontaneous 80s movie montages.
• •They call it 'chronically online.' We call it 'having taste.' If your algorithm gets it, you'll get us. Neopunk FM: Apparel for the terminally unique. What music subculture are we dissecting next? Drop your (worst) takes below.
• •Just dropped a new video exposing the [Absurd Trend/Fanbase Trope]. Think we're wrong? Fight us in the comments. Then buy a shirt to prove your superior taste. Link in bio, obviously.
• •Normal is a setting on a washing machine, not a life goal. Our gear is designed for the 1% of you who didn't read the manual. Stand out. Be the glitch. Neopunk FM – Your regularly scheduled programming has been interrupted.