Tono de Marca

Aspirational & Adventurous, Community-Oriented & Supportive, Conscious & Responsible, Educational & Passionate, Curated & Quality-Focused

Valores de Marca

• •Inspiration & Creativity
• •Community & Connection
• •Sustainability & Environmental Responsibility
• •Quality & Authenticity
• •Progression & Disruption
• •Passion for the Outdoors

Mejores Prácticas

• •Speak the Language of the Nomad: Use evocative language that speaks to adventure, freedom, discovery, and a deep connection with nature. Words like "explore," "journey," "elements," "horizon," and "unbeaten path" resonate with the target audience.
• •Highlight Values Organically: Weave in sustainability, community, and quality messaging naturally within product descriptions, blog posts, and social media captions rather than making them feel like forced add-ons. For instance, mention eco-friendly materials or the story behind a local artisan.
• •Be Both Aspirational and Approachable: Inspire with stunning visuals and stories of epic adventures, but also provide practical advice, tutorials, and a welcoming voice that makes everyone feel part of the Neon Wave family.
• •Foster a Sense of Belonging: Use inclusive language. Refer to "our community," "fellow adventurers," or "the Neon Wave family." Encourage user-generated content and actively engage with comments and messages to build a two-way conversation.
• •Maintain Authenticity Across All Channels: Whether it's a detailed blog post about surfboard design, an Instagram story showcasing a new product, or a TikTok tutorial, the core voice – passionate, knowledgeable, and supportive – should remain consistent. Avoid overly corporate or generic marketing speak.

Percepción Social

Positive & Trustworthy, Niche & Specialized, Engaged & Supportive, Knowledgeable & Helpful

Ejemplos de Copy

• •Headline: Chase the Horizon. Gear Up for Your Next Adventure. Body: At Neon Wave, we're more than a shop; we're your partners in exploration. Discover curated surf and snow essentials designed for the modern nomad. Because the greatest stories are found off the beaten path. #NeonWaveNomad #LiveInspired
• •Headline: Ride the Wave, Protect It Too. Body: We believe in the thrill of the ride and the importance of preserving the playgrounds we love. That's why we're committed to sustainability and brands that share our vision. Explore gear that’s good for you and the planet. #SustainableStoke #ProtectOurWinters
• •Headline: Beyond the Gear: Join the Neon Wave Community. Body: It's about shared sunrises on the water and fresh tracks in the snow. It's about the stories, the wipeouts, and the triumphs. Follow us for inspiration, tips from our pros, and a connection to a global family of adventurers. #ThisIsNeonWave #CommunityFirst
• •Headline: Crafted for the Wild. Curated for You. Body: From handcrafted surfboards by artisans like Paul LeFevre to the latest in mountain-ready tech, every piece at Neon Wave is chosen with purpose and passion. Find your perfect setup and answer the call of the wild. #QualityCrafted #AdventureReady
• •Headline: Your Journey Starts Here. (And We’ve Got the Tips to Prove It!) Body: Whether you're waxing your first board or seeking your next peak, Neon Wave is here to support your journey. Check out our latest TikTok tutorials for pro tips and tricks! Got questions? We’re here to help you shred with confidence. #LearnWithNeonWave #ShredBetter