Brand Tone

Bold, energetic, and culturally savvy. It is confident and playful, with product names and descriptions referencing pop culture, music, and uplifting affirmations. It is relatable and aspirational, aiming to make customers feel bold and expressive.

Brand Values

• •Bold Self-Expression
• •Love for Movement
• •Inclusivity and Empowerment
• •Quality and Style
• •Brooklyn Roots

Best Practices

• •Lead with Energy and Confidence: Start captions, headlines, and descriptions with active, powerful words. The brand's voice is not passive; it's assertive and vibrant.
• •Incorporate Cultural References: Continue to weave in references to music, pop culture, and empowering mantras that resonate with a confident, modern audience. This creates an inside-joke feeling that builds community.
• •Emphasize "Brooklyn Made": Consistently mention the brand's Brooklyn roots to ground it in a place known for its creative and authentic culture. This adds a layer of curated cool.
• •Speak Directly to the Customer's Aspiration: Use "you" and "your" to make the copy feel personal. Frame the products as tools for the customer to achieve their goal of living boldly and expressing themselves.
• •Balance Playfulness with Purpose: While the tone is fun and energetic, always circle back to the product's purpose and quality. Connect the bold designs to the love of movement, performance, and empowerment to reinforce the brand's core values.

Social Perception

A niche, stylish, and empowering athleisure line. It projects an image of being a small, passion-driven business with a distinct point of view. The connection to the founder's personal story as a marathoner and Brooklynite adds a layer of authenticity that likely resonates with its target audience of active, style-conscious individuals.

Copy Examples

• •Why blend in when your stride was born to stand out? Our new Kaleidoscope Dream leggings aren't just for movement; they're for making a statement. Made with love in Brooklyn for every body in motion. Tap to shop and live your life BOLDLY. #NeonWarwick #LiveOutLoud #Athleisure
• •DON'T SWEAT THE TECHNIQUE. Athleisure designed in Brooklyn to match your energy. Bold colors, modern styles, and the freedom to move your way.
• •Ready to Level Up? Your new look is here.
• •The Blueprint Hoodie: There IS love in the heart of the city, and in the comfort of this hoodie. Whether you're on the track, in the gym, or navigating the urban landscape, The Blueprint is your go-to for effortless style and comfort. Designed for those who move with purpose.
• •Brooklyn-Born Athleisure. Tired of boring workout clothes? We were too. Neon Warwick was created by a marathoner who wanted gear that popped with personality. Express yourself with bold prints and colors that feel as good as they look. Shop the collection now!